The reasons and countermeasures for the decline in sales of old and popular products on Wish platform

As a well-known e-commerce platform, Wish has faced the problem of declining sales of old products in recent years. At the same time, popular products may also suddenly lose orders. This article will conduct an in-depth discussion based on these two reasons and propose corresponding countermeasures.

1. Intensified competition

With the continuous development of the e-commerce industry, Wish faces increasingly fierce competition. Not only the rise of other e-commerce platforms, but also the digital transformation of offline stores has put certain competitive pressure on Wish. This kind of competition has led to consumers having more shopping choices, and they are more likely to be attracted by emerging brands and platforms, resulting in a decline in sales of Wish’s old products.

In addition, Wish’s popular products may also lose orders due to intensified market competition. More sellers are launching similar products to compete with popular products, which makes popular products need to find differentiated advantages to remain competitive.

Coping strategies:

• Improve product quality and service: Improve brand image and build consumer trust and loyalty by improving product quality and service levels.
• Find differentiated advantages: Give popular products unique selling points to attract consumers’ attention and interest.

2. Product homogeneity

Many products on the Wish platform are similar, making it difficult for consumers to distinguish the differences between them. Product homogeneity makes Wish’s old products face competition with other brands, limiting its sales potential.

Coping strategies:

• Continuous product optimization and innovation: Timely adjust and improve products to adapt to market changes through market feedback and consumer demand analysis.
• Develop new products: Increase the development and promotion of new products to attract consumers’ attention and reignite sales enthusiasm.

3. Brand image and reputation

Some consumers have doubts about Wish’s brand image and reputation, especially in terms of product quality and customer service. This makes consumers hesitate and distrust Wish’s old products, which in turn leads to a decline in sales.

Coping strategies:

• Build a good reputation: Actively respond to user feedback, provide high-quality after-sales service, and restore consumers’ trust in products.
• Improve user experience: Provide a good shopping experience, including convenient ordering process, fast logistics and delivery, etc.

4. Market changes

Changes in market demand and trends may cause consumer interest in certain products to wane. Therefore, it is necessary to pay close attention to market trends, competitor dynamics, as well as consumer feedback and changes in preferences.

Coping strategies:

• Adjust marketing strategy: Reposition the target audience and adjust publicity methods, advertising channels and promotional activities.
• Cross-border marketing: Cooperate with other sellers to expand product exposure and audience scope.

5. Logistics indicators and store audit

When traffic drops sharply, you need to consider whether freight logistics are performing poorly. The accuracy of order information and shipping time will affect wish traffic distribution. In addition, problems during store review may also lead to a sudden drop in traffic.

Coping strategies:

• Optimize logistics performance: Improve the accuracy of order information and effectively set freight rates.
• Handling store audit issues: Make sure your store is performing well and avoiding violations.

6. Data upgrade lags

Sometimes traffic drops simply because the background data is not updated in a timely manner. At this time, sellers can wait patiently for a few days and observe changes in data.

Coping strategies:

• Continue to pay attention to data changes: Adjust strategies in a timely manner to avoid over-reliance on a single data.

To sum up, in the face of the decline in sales of old Wish products and the sudden lack of orders for popular products, sellers need to take comprehensive countermeasures from multiple angles. By improving product quality, optimizing logistics performance, improving brand image and adjusting marketing strategies, sales momentum can be effectively boosted.