Things to note when registering a Wish account for an enterprise and distribution strategies for small sellers
Signing up for a Wish account as a business is a simple but demanding process. As a cross-border e-commerce platform, Wish welcomes sellers from all regions to register and open stores, but it also needs to meet various requirements of the platform. This article will introduce in detail the precautions for enterprises to register Wish accounts, and discuss how small Wish sellers can distribute goods in large quantities and the precautions they need to pay attention to.
Things to note when registering a Wish account for an enterprise
Prepare information
Enterprises registering for Wish accounts need to prepare the information required by the platform, which mainly includes the enterprise’s business license, scanned copy of ID card, mobile phone number, email address, payment account number, and credit card and bank card information. During the registration process, sellers also need to hold their ID card and an A4 paper with a verification code written on it for verification. Therefore, be sure to prepare sufficient relevant information before registering.
Avoid duplicate registration
Wish stipulates that only one store can be opened with one set of information. Therefore, the information submitted during registration must be someone who has not registered a Wish store before. At the same time, if you have used your personal ID card to open a store before, you cannot register a corporate store again, otherwise the other store may be closed. This point requires special attention.
IP address management
Wish stipulates that one IP address can only log in to one account. If there are multiple Wish accounts logged in under the same IP, the platform will consider it as a multi-account operation because Wish does not allow sellers to distribute goods. In this case, the platform will associate the two accounts and may block the account. In order to avoid this situation, especially when registering for a Wish store, it is recommended to use a new router, broadband and other equipment to avoid the problem of account being associated.
Real and effective store information
Wish will review the store information filled in by the seller. For example, the business address must be filled in down to the house number. If it is incomplete, the platform may return it and require the seller to update and resubmit for review. Therefore, when filling out the information, be sure to fill in each item as completely as possible.
Register a collection account in advance
Before your company registers a Wish account, it is recommended to register a collection account in advance. Wish supports a variety of seller payment methods, and sellers can choose the method that suits them best according to their own circumstances. For example, if you want to use Lianlian Pay, you can learn about the comparison of Wish payment methods in advance and bind them during the store registration process. This will not affect the store registration process and avoid subsequent impacts due to unbound payment accounts.
Complete the registration process
When registering a Wish store, sellers need to complete a series of steps before registration is complete. During the registration process, if any step is not completed, the registration is not completed. Please make sure that all information is filled in completely and finally click the “Click here to open your store” button. Only in this way can the registration be truly completed.
Account security
When registering a Wish store, it is recommended to set a strong password and change the password regularly to ensure the security of the account. At the same time, do not disclose your account information to others at will to avoid losses caused by criminals stealing your account information.
Product and brand selection
As a global e-commerce platform, Wish has a wide product range and many brand suppliers. Before registering a Wish store, it is recommended that sellers have a clear positioning and understanding of their products and brands to ensure that they can provide competitive and high-quality products. At the same time, you must also understand the target market and consumer needs in order to better promote and sell products on the Wish platform.
Sales policy and operation strategy
Sellers can also refer to Wish’s sales policies and regulations to understand the platform’s requirements for product quality, after-sales service, refunds, etc. Complying with platform regulations and providing high-quality after-sales service can increase customer satisfaction and enhance the reputation and credibility of the store. It is recommended that sellers carefully study the platform’s operating methods and promotion strategies after registering a Wish store, and master appropriate sales techniques and marketing methods. This helps increase your store’s exposure and sales, and compete with other sellers to achieve better results.
Wish small seller distribution strategy
Control distribution volume
For small sellers, although selling a large amount of goods is conducive to the start-up of a new store, there are also certain risks. If the distribution volume is very large, but the stocking of each product cannot keep up, making it difficult to meet the logistics needs of the platform when there are orders, the store is likely to face the risk of being blocked. Therefore, everyone should still be cautious when distributing goods.
Stay active
If it is a newly opened store, it is recommended to upload about ten products every day in the early stage. This can increase the activity of the store and bring more traffic and exposure. And everyone must pay attention to maintaining a certain number of updates every day, so as to better ensure the stability of the traffic.
SKU diversity
There are also certain requirements for the products to be distributed. You must ensure that there are enough SKUs. You cannot just distribute the goods for the sake of distribution. Not only will this not achieve the expected results, it may even be possible. There are counter-effects.
Product selection strategy
When it comes to selecting products for distribution, everyone also needs to pay attention to the product’s resource advantages, seasonal festivals, popular elements, price and supply chain, etc., which need to be taken into consideration, and this also exists in specific operations. A certain degree of difficulty. Therefore, sellers often compete with each other on whether the key points to pay attention to when selecting products are comprehensive enough. The more comprehensive the considerations, the higher the quality and competitiveness.
To sum up, registering a Wish account for an enterprise is a strictly required process. It requires preparing complete information, paying attention to not registering repeatedly, not registering with the same IP, filling in true and valid store information, etc. At the same time, account security, product and brand selection, compliance with sales policies, and mastering operation and promotion strategies are also important matters that need to be paid attention to after successful registration. By following platform requirements and good business management, sellers will have the opportunity to achieve better sales results on the Wish platform. For wish small sellers, controlling the distribution volume, maintaining activity, SKU diversity and product selection strategies are also matters that need to be focused on.