Detailed explanation of IP and qualification requirements for registering a Wish store

With the rapid development of the Internet, the cross-border e-commerce industry is facing unprecedented development opportunities. As one of them, Wish platform has attracted the attention of many sellers. But for those sellers who want to open multiple stores on Wish, how to comply with the platform rules has become one of the key issues. This article will discuss in detail the IP address usage regulations when registering a Wish store and related topics such as how many stores a business license or individual can register.

IP address usage regulations

On the Wish platform, each store requires an independent IP address. This is because in order to prevent fraud, the Wish platform stipulates that each merchant can only have one store, and emphasizes that different stores cannot share the same IP address. This means that if you want to operate multiple stores, you must ensure that each store uses a different IP address, otherwise the platform’s anti-fraud mechanism may be triggered, resulting in account freezes or other problems.

In addition, the Wish platform will monitor the data of sellers’ stores and take strict measures against associated accounts, including an immediately implemented account deposit policy. Therefore, preventing account association has become a very important topic. In order to achieve this goal, sellers need to pay attention to the following aspects:

• Avoid using similar item and product descriptions;
• Pay attention to the network environment and avoid operating multiple accounts in the same network environment;
• Make sure to use different IP addresses;
• Be especially careful with multi-store review requests to ensure compliance with platform requirements.

Business license and personal registration restrictions

According to the regulations of the Wish platform, no matter whether it is a business or an individual, each business license or ID card information can only register one store. This means that if you try to register multiple stores using the same set of materials, you will violate the platform rules and may cause all related stores to be closed. Therefore, if you want to open multiple stores on Wish, each store needs to be registered with an independent business license or identity information.

For individual sellers, although they can theoretically register multiple stores, in fact due to system limitations and technical requirements (such as the same computer, mobile phone, ID card, payment method, mobile phone number and broadband), only one store can be registered. ), so individuals can usually only open one Wish store.

Notes on opening a store

When registering a Wish store, in addition to paying attention to the above IP address and registration qualification issues, there are also some other important matters to pay attention to:

1. Prepare all required materials: including but not limited to business license, ID card, mobile phone number, email address, payment account number, etc.
2. Provide true and valid information: Ensure that all information submitted to the platform is accurate.
3. Pre-register a collection account: Choose a collection method that suits your business model and complete the registration in advance.

At the same time, in the actual operation process, sellers also need to pay attention to the following points:

• Ensure product compliance: Comply with the Wish platform and local laws and regulations, and prohibit the sale of infringing goods, counterfeit goods, etc.
• Focus on product differentiation: Products sold in different stores should be differentiated to avoid duplication of products.
• Maintain a good service attitude: Actively respond to customer inquiries, properly handle after-sales issues, and improve customer satisfaction.
• Optimize traffic acquisition strategy: Use keyword optimization, advertising, etc. to increase store exposure.

In short, the Wish platform has clear regulations regarding the selection of IP addresses and the use of business licenses. Only strict compliance with these rules can ensure the normal operation and success of the store. I hope this article can help sellers better understand the relevant requirements and successfully conduct business on the Wish platform.