Opening a store on Wish platform: a comprehensive analysis of personal and corporate registration

With the rapid development of the cross-border e-commerce industry, more and more individuals and companies choose to open stores on the Wish platform. The Wish platform provides sellers with a broad market space with its large user base and intelligent recommendation system. However, for newly registered merchants, choosing between a personal account or a business account often becomes a key issue. This article will analyze the differences between individual stores and corporate stores on the Wish platform from multiple angles, helping sellers make the best choice for themselves.

1. Registration requirements and review time

Registration requirements

The Wish platform allows individual sellers and corporate sellers to settle in. Individual sellers only need to prepare their personal ID cards to start selling, while corporate sellers need to provide company information, including domestic company information, tax registration certificate, legal person ID card, etc.

Audit time

Business accounts are generally reviewed faster than personal accounts. According to seller feedback, the review time for business accounts is generally about 3 working days, while personal accounts may take 7 to 15 working days. However, this is only true if the information submitted is complete and true.

2. Support and service

One advantage of registering a business account is that you will be connected with Wish’s investment manager. This means more support, including traffic push, the latest policy information, and channels for resolving account issues. In contrast, personal account sellers will be more autonomous and need to solve problems by themselves.

3. Tax requirements

In terms of taxation, personal accounts are relatively simple and do not require additional taxes. However, business accounts may be subject to more complex tax requirements, depending on the tax policies of the country and region in which they are located.

4. User trust and traffic distribution

Although the Wish platform uses optimization algorithms when recommending products to provide each customer with the most relevant products, when choosing to purchase, users often prefer to choose corporate merchants. Enterprises have higher credibility than individuals, and users believe that the products and services provided by enterprise merchants are more stable and reliable.

5. Brand influence and development potential

Enterprise merchants can accumulate brand traffic and gain greater scale and advantages in development, while individual stores cannot achieve the same effect. Therefore, it is recommended that if possible, you choose to register a corporate merchant on the Wish platform to obtain greater traffic and development opportunities.

6. How to upgrade to an enterprise seller?

For individual sellers, if you want to improve your status and become a corporate seller, you can upgrade through the following steps:

1. Prepare the personal and company-related materials required for registration, including registration email, contact information, company legal representative information, etc.
2. Submit the company’s industrial and commercial business license, tax registration certificate and other relevant registration documents.
3. Send the above required materials to the investment manager of Wish platform and review the materials according to their requirements.
4. After passing the review, you can start business on the Wish platform as a corporate seller.

7. What information does a novice business need to open a store on the Wish platform?

When new businesses open a store on the Wish e-commerce platform, they need to provide the following information:

• Mainland Company: Scan or take photos of the original business license, tax registration certificate, and legal person ID card.
• Hong Kong Company: Business license (including CR certificate, NC, share capital and founder page), tax registration certificate (business registration certificate, director/legal person).

In addition, you should also pay attention to Wish’s banned product list to ensure that the products comply with the platform’s regulations.

Conclusion

Wish platform provides corresponding opportunities and support whether it is an individual store or a corporate store. Which model to choose depends on personal circumstances and business goals. If you want more support and resources, and have a long-term business plan, a business account may be more suitable. But if you just want to give it a try, or are an individual entrepreneur, a personal account may be more suitable for your needs.

No matter which account type you choose, be sure to provide true and accurate information and comply with the Wish platform policies and regulations. This will help build trust and run your e-commerce business smoothly.