Detailed explanation of Wish platform violations and penalties
In the field of cross-border e-commerce, the Wish platform has attracted the attention of many sellers with its unique market positioning and strict management system. However, it is crucial for sellers operating on the platform to understand and abide by the platform’s rules. This article aims to comprehensively introduce the specific punishment measures taken by Wish for different types of violations to help sellers better avoid risks and protect their own interests.
1. Penalties for imitations and infringing products
Penalty for imitations
When a new product listed by a seller is judged to be a counterfeit, even during the review stage, a fine of US$10 will be imposed. If the product has entered sales status, in addition to fines, it will also face consequences such as product removal from shelves, damage to store integrity, loan freeze, and slowdown in review speed. Serious cases may even result in the store being closed.
Penalty for infringement
Wish also implements strict control measures for products that infringe copyright, trademark or patent rights. First-time offenders will be fined $1 and have the relevant products removed; if problems are discovered after the product passes review and starts selling, the fine will rise to $100. Uploading infringing products multiple times in a row will not only result in the deletion of all illegal products, but the seller may also face the risk of fines of more than $500 and account freeze.
2. Consequences and penalties for delayed delivery
The Wish platform has strict requirements for merchants to deliver goods on time. Merchants who fail to deliver goods on time as promised may face penalties such as fines, reduced credibility, or even termination of cooperation. In order to prevent such situations from happening, merchants should focus on inventory management, prepare for shipments in advance, reasonably arrange shipment times, and choose reliable logistics partners.
3. Penalty Rules for Intellectual Property Infringement
Wish attaches great importance to intellectual property protection. Once any infringement of the intellectual property rights of others is discovered, the platform will take immediate action. Specifically, counterfeit products will be removed from the shelves as soon as they are confirmed, and fines will be imposed on the accounts involved; those who persist in their behavior may have their transactions suspended. In addition, even unsold counterfeit goods will be fined $1 per item.
4. Other violations
In addition to the common types of violations mentioned above, there are also some specific circumstances that will also result in corresponding penalties. For example, Wish will remove products that violate the prohibited sales policy and impose a fine of up to $10; while sellers who fail to remove non-compliant products from the store in a timely manner will need to pay additional fines. .
To sum up, the Wish platform has set clear and strict penalty mechanisms for various violations. Sellers must always pay attention to changes in platform rules and actively take measures to avoid violations to ensure their normal operation and development on the Wish platform.