Detailed explanation of Wish store registration process and photo requirements

In the context of the rapid development of cross-border e-commerce, the Wish platform, as a high-profile sales channel, has attracted a large number of sellers. However, Wish’s registration review process is relatively strict, especially when it comes to verification of personal photos and store links. This article will introduce in detail the main requirements and precautions for Wish store registration to help sellers successfully pass the review.

1. Fees required to register a store

When registering a Wish store, sellers need to understand the relevant fees, which mainly include the following aspects:

1. Registration Fee: The standard fee is $2,000 and applies to all sellers regardless of target market.
2. Commission fee: Commission is charged based on the value of the product after the transaction is completed. The transaction fee for products below US$20 is US$0.3 per item. Store commissions in different currencies will vary based on exchange rates.
3. Payment channel fees: The differences in fees for different payment channels, from credit cards to local payment methods, vary depending on the situation.
4. Advertising costs: Use the ProductBoost tool for advertising promotion, and the cost is based on the cpm model.
5. Logistics freight: It is determined by the logistics service provider selected by the seller. In some cases, the seller needs to bear 100% of the refund fee.

These fees are lower than other cross-border e-commerce platforms in the same industry and are suitable for sellers who want to start business. They need to ensure sufficient funds in the early stage to avoid affecting subsequent operations.

2. Personal photo registration requirements

During the Wish registration process, sellers need to submit personal photos that meet the requirements. The specific requirements are as follows:

1. High-quality shooting: Use high-resolution equipment, such as a mobile phone or camera with more than 5 million pixels, to avoid distortion caused by beauty effects.
2. Background and Light: Choose a simple and uncluttered background, make sure there’s enough light, and avoid dark or blurry photos.
3. Neat appearance: Make sure your clothing is neat and unobstructed and strive to project a professional appearance.
4. Photo specifications: The file size must be controlled below 3MB, the image must be clear, and the ID card information must be viewable without magnification.

3. Photo shooting skills

In order to increase the chance of passing the review, sellers need to follow the following shooting tips:

1. Prepare the corresponding materials: including ID card, white A4 paper and black gel pen to show clear information in the photo.
2. Angle and Hold:
   • Hold the A4 paper vertically and place the ID card in the corner or above;
   • Stretch your hands straight, showing your whole hand and elbows, without blocking the ID card information.
3. Sufficient light: Shoot under natural light during the day to avoid the impact of low-light conditions at night on photo quality.

In addition, ensuring that the uploaded photo information is consistent with the actual situation can effectively increase the probability of passing the review.

4. Store link verification and security measures

During the registration process, sellers also need to verify the store link to ensure that the account is bound to a valid mobile phone. The two-step verification link helps improve account security and prevent unauthorized access. In addition, during the real-name verification process, sellers need to prepare relevant materials to ensure transaction security [[4]].

5. Solving problems encountered during the registration process

When registering a Wish store, some sellers may face problems such as failure to receive verification codes or failure to register their store. At this time, it is recommended to solve the problem by changing the mobile phone number, trying voice verification, etc. In addition, making sure to fill in the address information in detail as required by Wish,[6] and providing clear and clear ID photos can increase the probability of successful registration.

Conclusion

Although the registration and review of the Wish platform are strict, by understanding the fee structure, photo requirements, shooting techniques and solutions in detail, sellers can improve their review pass rate and conduct business smoothly. Only by abiding by platform rules and paying attention to details can you gain a firm foothold in the fiercely competitive cross-border e-commerce field.