Opening a Wish store: the latest requirements and complete process of real-name authentication

In today’s cross-border e-commerce market, the Wish platform is highly favored by sellers. However, to successfully open a store on Wish, it is crucial to understand and follow the requirements for real-name authentication.

1. The necessity and purpose of real-name authentication

Since 2017, the Wish platform has required all sellers to complete real-name authentication before using official logistics. This requirement is intended to improve the security of the platform and the trustworthiness of transactions while protecting consumer interests. Only after completing real-name authentication can sellers successfully perform subsequent operations, such as cash withdrawals and official logistics.

2. Materials required for real-name authentication

Different types of sellers need to prepare different materials:

• Enterprise seller: You need to submit your business license, legal person ID card and payment information.
• Personal seller: You need to provide your personal ID card and take a photo of your ID card and an A4 paper for uploading for verification.

Note that uploaded photos must be clear and between 300KB and 3MB. Make sure there is no obvious anti-branding information in the photos to avoid the risk of store closure.

3. Real-name authentication steps

1. Log in or register: After registering, new sellers need to wait for 24 hours for review, while old sellers will automatically pop up the certification page when using official logistics.
2. Fill in the information: On the verification page, the seller needs to fill in the name, address and other information as required. This information must be consistent with the bank account.
3. Upload photos: Make sure the photos are clear and compliant according to platform requirements.

After completing the above steps, sellers need to wait patiently for the platform review. After passing the review, they can officially start the store operation journey.

4. The complete process of opening a store

After successfully completing the real-name authentication, sellers need to take other steps to open a Wish store:

1. Register a Wish seller account: Understand the features of the platform and follow the process to register a seller account.
2. Prepare store information: including store name, description, brand qualifications, etc.
3. Choose store categories and product types: Make smart choices to attract your target consumers.
4. Upload products and related information: Make sure product descriptions are accurate and detailed.
5. Optimize store page: Improve page design to improve user experience.
6. Set shipping and delivery options: Make sure your products get to your customers on time.
7. Promote and promote your store: Increase store exposure through social media and other means.

5. Maintain good store performance

After becoming a Wish seller, you need to continue to pay attention to store operation data and optimize products and services through analysis to achieve long-term business success. In addition, providing high-quality after-sales service, reasonable pricing and flexible promotion strategies are also necessary means to promote product sales.

6. Summary

While the Wish platform is developing rapidly, it also puts forward many requirements for sellers. By understanding the necessity and complete steps of real-name authentication, sellers can successfully open their own stores and seize business opportunities in the global market. During the operation process, sellers must comply with platform rules and actively respond to consumer feedback, which is an important guarantee for long-term success.