Wish platform product upload guide and FAQ analysis

In the field of cross-border e-commerce, the Wish platform has attracted the attention of merchants due to its unique push mechanism and large mobile user base. This article will combine multiple aspects, including product upload skills, discount promotion settings, video review standards, and common problems during the upload process, to provide comprehensive guidance for sellers.

1. Key points for product upload

1. Adapt to mobile features

Since Wish users are mainly mobile users, you need to pay special attention to the following points when uploading products:

• Picture quantity and quality: It is recommended to use 4~8 pictures for each category, and ensure that each picture has a resolution of at least 400×400 pixels.
• Clear and concise titles: Avoid relying on keyword stuffing and keep titles short and directly relevant.
• Reasonable pricing strategy: neither too high nor too low.
• Keyword (Tags) Settings: You can set up to 10 keywords, and important words must be placed at the front.
• Update the store regularly: Failure to update for a week may result in the store being closed.

2. Comply with platform rules

• Originality: Don’t appropriate other people’s content, including images and text descriptions.
• No Infringement: Make sure the products you sell do not infringe on the intellectual property rights of others.
• No inappropriate information: such as insulting language, racial discrimination, etc.
• Independent trading: It is prohibited to lead users to trade away from the platform.
• Compliant Sales: Violating sales will result in penalties.

2. Video review standards

To improve user experience and product conversion rate, Wish has launched a product demonstration video function. However, videos may encounter review rejections when uploaded. Common reasons include but are not limited to:

• Poor video quality.
• The content does not match the product.
• Include factory scenarios rather than usage scenarios.
• There is behavior that induces people to jump off the platform.
• Involving copyright or trademark infringement.
• The screen orientation is wrong.
• Audio and video synchronization problem.
• The duration is out of specification.

3. Review process and frequently asked questions

Audit steps

• Picture clarity and no watermark requirements.
• The description is true and accurate.
• Confirm that it is not a replica.
• Avoid homogeneity.
• Pay attention to the imitation review button.

Solving upload problems

• Server failure: Troubleshoot the network environment.
• Invalid SKU: Check if it has been added.
• Parameter error: Make sure the file format is correct.
• Broken image link: Make sure the link points to a specific image and not a web page [[6]].
• No “Free Shipping”: Avoid appearing in titles, tags, or descriptions.

Through the above guidelines, I hope that sellers can better display their products on the Wish platform and achieve efficient operations.