Wish seller marketing strategy: precise positioning and efficient operation
In the field of cross-border e-commerce, the Wish platform has attracted the attention of many sellers with its unique market positioning and convenient operating procedures. However, as market competition intensifies, Wish sellers face many challenges, such as serious product homogeneity and declining user traffic. In order to help sellers better understand and master the marketing strategies of the Wish platform, this article will provide sellers with a comprehensive marketing guide based on Wish seller rules, product selection techniques, and marketing techniques.
Accurately find Wish buyers and sell products correctly
Use Facebook to accurately locate target users
Since the user base of the Wish platform mainly comes from Facebook, sellers can find potential customers through Facebook’s search function or graphic search function. The specific operation methods are as follows:
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Search function: Type “people who liked Wish” into the Facebook search box, or use the graphical search function to type “Pages liked by people who like…” plus the name of the product or interest you want click to locate the precise target user group.
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Export information: Use the social gold 5.0 super engine to quickly export user information, and share it to social platforms with one click through the connection between wish and Twitter, thereby increasing exposure.
Accurate advertising
In addition to targeting users through Facebook search, sellers can also use Facebook’s Custom Audience function to import precise users for marketing. However, it should be noted that this feature may require payment, and sellers need to make a choice based on their own circumstances.
Necessary information and rules for registration
Before settling on the Wish platform, sellers need to prepare the following materials:
- Documents related to corporate certification, such as legal person ID card, brand agency authorization certificate, business license, etc.
- Stable supply chain channels and logistics partners.
- A team of professional talents responsible for online store operations.
In addition, the Wish platform also has a series of regulations that sellers must comply with, including but not limited to:
- Sellers must have the ability to produce, wholesale or retail.
- The sale of alcohol, tobacco, drugs and other contraband is prohibited.
- Customer complaints and return and exchange requests need to be handled in a timely manner.
Product selection and marketing strategy
Product selection suggestions
Taking into account the consumption habits of Wish users, sellers should choose products that are easy to decide to buy, such as clothing, maternal and child products, cosmetics, etc., and ensure that the price is affordable, generally no more than 30 US dollars.
Create explosive products
Choose potential products as flagship models and attract customers’ attention by lowering prices, thereby driving overall store sales.
Accumulate old buyer resources
Promote secondary purchases from old customers through on-site and off-site activities, such as setting up lucky draws, launching new user discount packages, etc.
Improve store competitiveness
Set a clear product title
The title should be concise and clear, including keywords and product features.
Optimize customer service experience
Including but not limited to fast delivery, proactive response to customer inquiries, etc.
Image optimization
Use high-quality images to enhance product appeal.
Tags tag management
Setting tags appropriately can help improve product exposure.
To sum up, it is not easy to succeed on the Wish platform, but as long as you master the correct marketing strategy and strictly implement it, it is possible to achieve steady growth in performance. I hope this article can provide some useful inspiration for sellers who are exploring Wish marketing.