Detailed explanation of Wish platform tag optimization strategy
In the cross-border e-commerce industry, the Wish platform has become the choice of many foreign trade merchants with its unique push mechanism and user profiling technology. To understand the tag system of the Wish platform, you first need to understand its operational logic: Compared with traditional PC-side cross-border e-commerce platforms that rely on search engines to display products, Wish focuses more on personalized recommendations based on user behavior and preferences. This makes the label setting on the Wish platform particularly important, because it directly affects the exposure and sales of the product.
Level 1 tag: category word
First-level tags usually refer to broad category words, such as Women, Fashion, Jewelry, etc. These words help define the general classification of products. For example, when selling jewelry, “hand jewelry” is a typical first-level category word, which tells customers what type of goods are sold in the store.
Second-level tag: subdivided category words
Second-level labels are product classifications that are further refined on the basis of primary labels, such as “pure gold” and “925 sterling silver.” These terms not only limit the product material, but also imply its value positioning. Similarly, in the clothing world, “Women Blouse” is a good example of a secondary tag.
Level 3 tag: product feature description
Level 3 tags involve more specific descriptions, such as product design features, materials, styles, etc. Words such as “solid”, “hollow” and “long sleeve” can all be used as third-level labels, which help customers quickly filter out products that meet their needs.
Fourth level tag: long tail keywords
Fourth-level tags often consist of 1-3 words and more accurately point to specific user groups, such as “Brides maid Dress”, “evening party dress”, etc. These tags tend to have higher conversion rates despite having less traffic.
Attribute words and adjectives
In addition to the above-mentioned hierarchical tags, there are two types of tags that are equally important: attribute words and adjectives. The former is like “gorgeous retro” and “plain circle inheritance”, and the latter is like “fashionable women”. These words help convey the stylistic features of your product and attract your target audience.
Tag setting rules
- Exact keyword matching: Avoid keyword stuffing and ensure that each tag is targeted.
- Reference hot-selling products: Researching the label settings of similar hot-selling products can help increase the exposure of your own products.
- Avoid direct competition with popular keywords: For newly launched products, highly competitive keywords should be placed later.
- Make the most of the ten label slots: Fill all the label slots as much as possible to reach more potential customers.
Conclusion
Through an in-depth understanding of the tag system on the Wish platform, we can see that reasonable tag settings can not only improve the search ranking of products, but also help merchants better reach target consumers. Therefore, when setting labels, foreign trade merchants should comprehensively consider the characteristics of the product, the target market, and the needs of potential buyers, and strive to be both accurate and comprehensive.
The above content is integrated from multiple reference materials and is designed to help cross-border e-commerce sellers better understand and use the label system of the Wish platform. I hope this article can bring you valuable enlightenment!