How to become an honest store on the Wish platform: conditions and review guide

On the Wish platform, it is crucial for sellers to become an honest store. It can not only increase traffic, but also help improve the sales conversion rate of products. The following content integrates information on the necessary conditions for becoming an honest store, the review process, and platform performance, aiming to provide comprehensive guidance for sellers.

Conditions for becoming an honest store

Sellers must meet the following five conditions on the Wish platform to apply to become an honest store:

1. Counterfeit rate: 0.00%

   • Sellers are not allowed to upload counterfeit products to ensure that the counterfeit rate is zero. If there are counterfeit products in the store that have not passed the review, these products must be deleted to avoid affecting the store’s exposure. [1]

2. Effective tracking rate: ≥95%

   • The effective tracking rate refers to the proportion of logistics numbers that can be queried online within 7 days after the order is generated to the total order. Sellers need to use a Wish-approved logistics and transportation company and ensure that they fill in a valid logistics order number when completing delivery. [1][2]

3. Delayed delivery rate: ≤10%

   • Calculated as “the number of orders with delayed fulfillment that week divided by the number of orders with valid tracking information that week.” Sellers should ensure that delivery time does not exceed 5 days to maintain a low late delivery rate. [1][2]

4. Average rating within 30 days: ≥4.00

   • Rating data mainly reflects product quality and logistics services. Sellers should pay attention to rating data and optimize products and services to improve rating levels. [1][4]

5. 63~93 days refund rate: <10%

   • This data reflects the refund situation from 63 days to 93 days, calculated as the ratio of the number of refunded orders to the total number of orders during this time period. [2][4]

Audit process

Sellers need to submit an honest store review request in the Wish platform backend. The specific steps are:

• Log in to the seller’s backend, find the “Counter Review” option, and click to apply for honest store review. After review and submission, please wait patiently for Wish’s approval results. [2]

Platform performance and optimization suggestions

On the Wish platform, the performance of honest stores not only has a direct impact on traffic, but also involves many aspects such as refund reasons and logistics performance:

• Refund performance data breaks down the reasons for refunds. Common problems include long delivery times. This kind of data helps sellers identify specific links that need optimization, thereby improving overall operational efficiency. [3]

• Logistics performance is an important basis for sellers when choosing logistics solutions. Regularly checking the performance of logistics providers to ensure that the selected logistics meets Wish’s requirements can effectively increase the effective tracking rate and reduce the late delivery rate. [5]

• Monitoring user feedback and counterfeit rate is crucial. If the counterfeit rate exceeds 5%, the store may lose its integrity qualification. Therefore, sellers need to regularly check product data and make corresponding adjustments to ensure compliance with standards. [4]

Conclusion

Applying to become an honest store on the Wish platform requires sellers to take various conditions and review procedures seriously. By optimizing product quality, logistics services and customer experience, sellers can not only enhance the credibility of their personal stores, but also gain an advantage in a highly competitive market environment. Choosing the right logistics solution and continuously improving your rating performance are the keys to success. If you want to learn more about specific requirements and optimization plans, it is recommended to regularly check Wish official guidance and policy updates.