Comprehensive guide to product performance and sales optimization on Wish platform

On the Wish platform, sellers must pay attention to and analyze product performance to achieve sales success. Product performance involves multiple key factors, including sales data, traffic, orders, refunds, and product ratings. This data can help sellers improve product quality and customer service, thereby increasing overall sales.

View the path to product performance

On the Wish merchant platform, you can check product performance indicators through the following steps:

1. Log in to the Wish merchant platform and click “View All Products” under “Products”.
2. Enter the “View All Products” page, select a specific product, click the “Measures” drop-down button on the right side of the product, and select “View Product Performance”.
3. On the “Product Performance” page, you can view the following key data:
   • Performance Overview: Covers sales, pageviews, refund rates, ratings and total transactions.
   • Status of product display: Understand the actual review status and listing status.
   • Total sales and order volume: Focus on sales performance.
   • Views: The number of product views in different time periods.
   • Refund Information: Includes refund rates and reasons for the past 30 days and longer.
   • Product Rating: Customer ratings of products, calculated on a daily and weekly basis.
   • Product Feedback: Feedback from customers to sellers.

Key factors affecting Wish product sales

In order to optimize product sales, sellers need to master the following important factors:

1. Product quality and value for money:

   • Consumers are more inclined to buy products with reliable quality and high cost performance. Sellers need to ensure that the product meets consumer expectations and is competitively priced.

2. Product Differentiation and Innovation:

   • In a highly competitive market, unique product features and innovation are the keys to attracting consumers. By improving product design and user experience, sellers can effectively attract more consumers and enhance brand loyalty.

3. Precise target market positioning:

   • Clear market positioning helps sellers identify target consumer groups and then satisfy their purchasing preferences through market research.

4. Active marketing strategies and promotion activities:

   • Using multiple channels for advertising (such as social media and search engine marketing) and holding promotional activities can help attract consumers’ attention and stimulate purchase desire.

How to discover popular products

On the Wish platform, merchants can use the following methods to discover popular items:

1. Use the search function:

   • Merchants can filter by keywords, categories, sales and reviews to identify popular products.

2. Browse featured and recommended lists:

   • These listings often showcase popular items and are an effective way to expose popular products on the market.

3. Observe sales and reviews:

   • High sales and good reviews are important features of popular products. This information can be used to judge the popularity of the product.

4. Use of data analysis tools:

   • Using third-party data analysis tools, merchants can obtain historical sales data of products and competitor information to gain a deeper understanding of market trends.

5. Follow industry trends and hot topics:

   • Keep up with industry trends to discover potential hit products and keep information updated through social media and industry reports.

6. Communicate with successful merchants:

   • Establish relationships with merchants who have performed well on the Wish platform and obtain their successful experiences and sales skills, which can help identify opportunities for popular products.

View all products on Wish

To have a comprehensive understanding of product information, sellers can view it through the platform menu “Products” → “View All Products”. On this page, sellers can obtain rich information about the product, including price, inventory, and ratings. If the product is under review, you cannot view the details.

To sum up, the key elements that sellers need to pay attention to on the Wish platform include checking product performance, sales optimization strategies, and techniques for finding potentially popular products. These efforts will help merchants stand out and succeed in a highly competitive market.