Wish product description optimization and order visibility improvement strategy
On the Wish platform, product descriptions and order visibility are critical to sellers’ success. Here’s detailed guidance on how to optimize product descriptions and handle order visibility issues.
Key points for writing product descriptions
Product description is a key factor influencing customer purchasing decisions. Here are a few things to note when writing effective product descriptions:
- Simple and clear: Accurately describe the size, color, features and materials of the product.
- Reasonable formatting: Stacking of descriptors should be avoided, especially when the mobile phone screen is small, and appropriate line breaks should be used so that consumers can easily read.
- HTML code prohibited: Directly copying Amazon’s product description will cause HTML code to appear because the Wish platform does not support this format.
- Avoid clichés: Absolute terms such as “the best in the world” may prevent product descriptions from being displayed.
- Not disclosing seller information: The Wish platform strictly prohibits disclosing seller information, and violators may face the risk of having their accounts banned.
Description optimization based on customer feedback
Product descriptions should be adjusted in a timely manner based on customer messages, reviews and feedback. This requires sellers to conduct in-depth analysis of each product and solve the problems reported by customers in a targeted manner. For example, if customers generally think a product is too small, size information should be highlighted in the description to help customers make an informed choice.
Description adjustments after product changes
Continuously upgrading product features and optimizing product descriptions are inevitable. Ensuring that product descriptions are smooth and professional and emphasizing the unique selling points of the product can significantly increase customers’ desire to purchase. At the same time, it is also crucial to improve the organization of product information and ensure the readability of descriptions.
Order visibility issues and solutions
On the Wish platform, sellers often face the situation of being unable to see orders. Solving this problem requires taking the following measures:
- Check technical faults: Confirm whether orders are missing due to technical problems on the platform, and contact Wish customer service in a timely manner to resolve relevant technical faults.
- Optimize product information: Ensure product information is accurate and attractive, and review product titles, descriptions and keywords for appropriateness.
- Use external tools to track orders: Sellers can keep communicating with customers through emails and text messages, or use third-party order tracking tools to improve management efficiency.
- Maintain communication with the platform: Actively report order issues to Wish customer service and provide evidence to seek their support.
- Continuously optimize store operations: Focus on performance indicators, such as shipping speed and refund processing quality, and provide quality services to improve customer satisfaction.
Optimization of price strategy
Reasonable pricing is crucial for each product life cycle stage, including the new product period, sales growth period, hot sales period and decline period. Adjusting prices based on competitors’ sales data can help maximize profits. For example, when a new product is released, it can be priced according to competing products, but during the hot-selling stage, the price needs to be appropriately lowered to increase sales.
Conclusion
On the Wish platform, optimizing product descriptions and solving order visibility issues are effective ways to improve sales and customer satisfaction. Through continuous adjustment and optimization, sellers can better adapt to market demand, improve operational efficiency, and enhance competitiveness.