Wish platform product image optimization strategy: improve exposure and click-through rate

On the Wish platform, product pictures are not only the key to attracting potential buyers, but also an important factor in determining whether a product can be recommended by the platform. This article will comprehensively introduce how to improve product exposure and click-through rates by optimizing product images.

1. Highlight the application scenarios and selling points of the product

The importance of application scenarios

Product pictures are not only to show the appearance of the product, but more importantly, to show the usage scenarios and selling points of the product. For example, for outdoor products, shooting in an outdoor environment can not only demonstrate its waterproof and other functions, but also further demonstrate its practicality in special environments. This approach can allow customers to think of actual usage when browsing pictures, thereby stimulating the desire to buy.

Multiple SKU selection

Taking into account the diverse needs of customers, displaying multi-color or multi-variant options in the main image can help increase the appeal of the product. In addition, adding references can help customers better understand product attributes such as size and color.

2. Uploading and displaying Wish product images

How to upload pictures

The Wish platform supports multiple ways to upload product images, including drag and drop, selecting from your computer, and uploading through URL links. For the main image, it is recommended to use a square image of at least 800×800 pixels to ensure the best display effect.

Value of additional images

In addition to the main image, you can also upload up to 10 additional images to fully display product details, which is crucial to increasing customer trust and purchase intention.

3. Differentiated and high-quality main image design

Refer to competing products to achieve differentiation

By studying the main images of competing products, we can discover the importance of differentiated design. For example, for the same speaker, different sellers may emphasize different functional points, such as LED lights, Bluetooth connectivity or card reading functions. In this way, sellers can make their products stand out among many similar products.

Emphasis on personalized features

An excellent main image must not only be differentiated, but also highlight the unique features of the product. For example, when designing a pair of socks that imitate the shape of a cat’s paws, you can show its uniqueness and interest by comparing them with real cat paws. This kind of creativity can immediately attract the attention of target customers.

4. Avoid the risk of infringement

Notes

In order to avoid being punished by the platform due to image infringement, sellers should ensure that all images used are original or legally authorized. In addition, you need to maintain a calm and objective attitude when writing a complaint letter and provide detailed evidence to support your position.

Through the above strategies, sellers can not only effectively increase the exposure and click-through rate of their products on the Wish platform, but also ensure compliance with relevant laws and regulations and safeguard their own rights and interests.