Optimization strategies for Wish platform product titles and tags

On the Wish platform, although the search function is not as dominant as Amazon or AliExpress, this does not mean that the role of product titles and tags can be ignored. On the contrary, both are still crucial for refined operations. This article aims to comprehensively explain how to effectively write Wish product titles and tags.

How to write Wish product titles

Title structure

Wish officials recommend that sellers keep the product name concise, clear and accurate when filling in the product name. However, in practice, many sellers refer to the product name as the product title. A good product title usually contains the following parts:

• Product name + 3 key attribute words + product type

  Example: The correct writing should be “Spring fashion woman’s high heel shoes” instead of “Super explosive section!!! Spring Fashion Woman’s High Heels & Large Size”. The latter contains unnecessary punctuation and banned words.

Multiple keyword overlay

Another strategy is to use multiple keywords in the title to emphasize the main concept. For example, “Women Leggings Thicken Fur Warm Finesse Sport Leggings Winter Fleece Leggings Pants Women Leggings.” This approach makes it easier for buyers to identify product types by repeating core words.

Descriptive short title

Alternatively, use a descriptive but concise title, such as “Women’s Autumn Loose O-neck off Shoulder Long Sleeve Knitted Sweater.” Such a title not only conveys enough information, but is also easy to understand and remember.

Wish’s latest tag writing method

Combined with store positioning

When writing tags, consider the overall style of your store and your target customer base. The store name should be easy to remember and directly reflect the business scope. At the same time, it’s also crucial to optimize your product’s titles, images, descriptions, and pricing.

Use third-party tools

There are many third-party tools on the market that can help collect keyword tag data for popular products and track changes in competitors. These tools can help sellers quickly adjust their label settings and improve their competitiveness.

How to optimize titles

Data analysis driver

Regularly check the trend changes of keywords and update the keywords in the title based on the data results. Avoid piling up words without purpose, and instead adjust your strategy based on the traffic keyword list.

Refer to popular tags

Excellent Wish sellers will continue to pay attention to industry trends and learn currently popular tag and title writing techniques to increase the exposure of their products.

Eliminate redundant words

Although Wish allows longer title lengths, being too long may make it difficult for users to read. Therefore, it’s a good idea to streamline your title to around ten words, focusing on the words that best describe your product’s features.

In summary, whether you are writing product titles or tags, they should be based on the regulations of the Wish platform, taking into account the principles of user experience and search engine optimization. Through the above methods, the visibility and sales potential of your products on the Wish platform can be significantly improved.