How to avoid Wish platform product infringement and the consequences of infringement
In e-commerce operations, especially for sellers selling products on platforms such as Wish, the issue of infringement has always been a concern. This article will combine the content of multiple articles to focus on ways to avoid infringement of Wish products and analyze the consequences of infringement.
Methods to avoid Wish product infringement
Understand and abide by the platform rules
Sellers should carefully study the Wish platform’s regulations on infringements to ensure that their business operations comply with laws and regulations.
Pay attention to product sources and intellectual property status
Choose reputable suppliers or manufacturers to ensure that the products sold have legal intellectual property rights.
Avoid blindly following trends or plagiarism
Develop unique sales strategies and product positioning to avoid imitating other sellers’ products and fundamentally avoid the risk of infringement.
Promptly handle infringement complaints
Once an infringement complaint is received, sellers should actively respond, communicate with the complaining party in a timely manner and resolve the problem, and remove relevant products from the shelves if necessary.
Strengthen awareness of infringement detection
Use professional infringement detection software tools and continuously improve your awareness of intellectual property protection.
Types of products easily infringed on Wish
Well-known brand products
Such as nail art brand Hand And Nail Harmony, Disney peripheral products, etc.
Cartoon characters and franchise products
Involving Disney princess images, Kitty Cat, Peppa Pig, etc.
Imitate products
Copies of other successful products.
Consequences of infringement for Wish sellers
Remove product
Once an infringing product is discovered, Wish will usually remove the product immediately and deduct points from the relevant merchants.
Cancel order
Orders associated with infringing products may be cancelled.
Penalty Account
Wish may warn, restrict or suspend the accounts of sellers who commit infringement.
Compensation and fines
The rights holder may file a legal lawsuit against the infringing seller and demand compensation for losses. In addition, Wish may also fine infringing sellers in accordance with relevant policies.
Judicial investigation
If the infringement is serious or occurs repeatedly, the rights holder may pursue the legal liability of the infringing seller through judicial channels.
Business reputation damaged
Selling infringing goods may cause damage to the merchant’s reputation.
Reduction in revenue
After a merchant is punished by the Wish platform, his or her products will be removed from the shelves, resulting in reduced revenue.
Consumers’ legitimate rights and interests are damaged
The Wish platform actively safeguards the legitimate rights and interests of consumers. Once a consumer is found to have purchased infringing goods, we will assist the consumer in safeguarding their rights.
Specific infringement fine standards
For sellers who sell infringing products, the fine amount is generally 2 to 5 times the selling price of the infringing products, and may be as high as 10 times or more when well-known brands are involved.
For sellers who falsely advertise, the fine amount usually involves 1% to 3% of the selling price of the falsely advertised goods.
For fraud, fines typically range from 10% to 50% of the total amount of transactions involving the fraud.
How to write an infringement complaint email
- Opening greeting: “Dear administrator, hello, I received a system reminder that the account is in violation.”
- Explain the reasons for the violation and look for uncontrollable external reasons, such as team adjustments, heavy rain, fire, etc.
- Explain in detail how to improve and write down a specific work plan.
- Ask for understanding and list the store’s outstanding performance, such as high praise rate, fast delivery, etc.
By understanding how to avoid Wish product infringement and the types of products that are prone to infringement, sellers can better avoid infringement risks, ensure business compliance and stability, and improve their awareness of intellectual property protection.
Please note that the above content is derived from the reference articles provided, and no personal opinions have been added.