Wish Platform Operation Guide: Detailed explanation from store review to product ranking rules

When opening a store or adding new products on the Wish platform, merchants are often concerned about the store review cycle and product ranking rules. This article will combine the review rules, commission rules, main sales rules, project rules, scoring rules, merchant rules, SEO crawling rules, evaluation rules, after-sales service rules, product exposure rules, search sorting rules, and product release rules of the Wish platform , to help sellers better understand the operating mechanism of the Wish platform.

1. Wish store review cycle

Wish reviews new stores and newly added products to ensure they comply with the platform’s rules and requirements. Store review times vary based on a variety of factors:

• New store review: Wish conducts a series of reviews on newly opened stores, including qualification verification and store information verification. This process can take anywhere from a few days to a few weeks to complete.
• New product review: When adding new products to an existing store, Wish will also review these products. The review may take anywhere from a few days to a week.
• Quick review service: Wish provides a quick review service, allowing sellers to pay to speed up the review process, so that they can put products on the shelves and operate their stores faster.

It is recommended that sellers plan their time in advance and prepare relevant information in time to avoid unnecessary delays.

2. Wish product ranking rules

Wish’s product rankings are mainly based on the following factors:

• Product Relevance: Wish sorts products based on the degree of match between user search keywords and products, focusing on the accuracy and relevance of product titles, descriptions and keywords.
• Product sales and reviews: Products with higher sales volume and better reviews will be ranked higher, reflecting the popularity of the product.
• Price and shipping costs: Wish considers product prices and shipping costs to determine which products better fit the user’s budget requirements.
• Seller Reputation: Factors such as the seller’s reputation, business length, return rate, customer satisfaction, etc. all affect product rankings.
• Logistics speed: Products that are shipped and delivered quickly receive better rankings, reflecting Wish’s emphasis on logistics timeliness.

Understanding these rules can help sellers better optimize products and store operations, and improve product exposure and user experience on the Wish platform.

3. Wish platform review rules

In order to speed up product review on the Wish platform, sellers need to pay attention to the following points:

• Get an honest store: Honest stores can enjoy exemption from inspections, but they must control the store’s counterfeit rate below 0.5% to maintain the store’s reputation.
• Keep your store active: Keeping your store active helps the system identify you as an active merchant, thereby gaining more traffic and exposure.
• Do not homogenize products: Avoid uploading products that already have a large number of similar products on the platform, because the Wish platform will not review products that are seriously homogeneous.
• Promptly deal with imitation violations: When a store is found guilty of imitation, it must deal with it in a timely manner, otherwise the product to be reviewed will be suspended from review.

4. Wish platform commission rules

Wish platform commission is charged at 15% of product revenue. In addition, the platform also has a fine policy to punish violations.

5. Main rules for selling on Wish platform

The Wish platform has strict requirements for seller qualifications and prohibits the sale of digital products, products without brand authorization, products containing alcohol, drugs and other legally prohibited products, human body parts, guns and ammunition, products with racial discrimination and precious protected animals.

6. Wish platform scoring rules

Rating rules directly affect a seller’s goodwill and sales opportunities. Higher ratings can increase buyers’ trust in sellers, enhance the competitiveness of the store, and attract more buyers to pay attention and purchase. Conversely, low scores can lead to buyer doubts and distrust, negatively impacting sellers’ sales.

7. Wish platform SEO crawling rules

The Wish platform “tags” sellers through buyers’ basic information and browsing history. Based on the “tags”, the buyer’s interests can be known, and then the effect of precise promotion can be achieved.

8. Rules for product release on Wish platform

• Product Name: The product title must be concise, clear, and accurate.
• Pictures of products on shelves: High quality is required, no less than 600*600.
• Cross-border e-commerce special vocabulary Tag: Tags have strict quantity requirements and cannot exceed ten.
• Description of products on shelves: concise and to the point, with consumers as the starting point.
• Colorl and size selection attributes: Increase exposure.
• Reasonable pricing: Pricing based on market conditions.

Conclusion

By having an in-depth understanding of the Wish store review cycle and product ranking rules, merchants can better plan store operation strategies and increase store exposure and sales opportunities. At the same time, complying with the rules of the Wish platform will help ensure the long-term stable operation of the store and avoid violations that will have a major impact on the store.

The above content is integrated from multiple reference articles and is intended to provide a comprehensive operating guide for sellers on the Wish platform.