Wish platform seller return label and service introduction

Returns are a common problem for cross-border e-commerce sellers during their operations. Good return handling not only improves the store’s image, but also has a significant impact on the store’s praise rate. However, if not handled properly, it may have a negative impact on the store’s image. To help sellers better manage returns, the Wish platform has introduced a return label system.

What is a return label?

The return label is a label that Wish sellers pay for express delivery in advance, and the seller needs to bear the postage. When the buyer needs to return the goods, the seller can apply for and obtain the label from the courier company, and then send it to the buyer. Buyers only need to print and stick it on the return package without paying express delivery fees.

How does a buyer print a return label?

Buyers can print return labels by following these steps:

1. Log in to purchase history.
2. Find the order that needs to be returned.
3. View return details and choose to print a label.

If the seller cannot provide a return label, the buyer cannot return the item. Especially for Chinese Wish sellers who choose to self-deliver direct mail, the lack of return labels may affect store data.

How to get a Wish return label?

There are many ways for sellers to obtain return labels:

• Buy shipping labels directly from express companies: Sellers need to prepare a credit card in advance.
• Contact overseas warehouses: Many overseas warehouses provide Wish return label services, and sellers can contact them for help.
• Purchase labels from the forwarding company: After returning the goods, the buyer can purchase relatively favorable labels from the service provider.

In order to reduce the return rate, merchants can communicate with buyers and try to avoid returns, thereby reducing postage losses.

What the seller does after receiving the return label

After Wish sellers receive the buyer’s return label, they must follow the platform’s return policy to decide whether to agree to the return request. If a return is accepted due to product quality issues, the buyer will receive a return label provided by Wish; if the reason for the return lies with the buyer, the buyer must go to the logistics company to purchase a return label and send the goods back to the seller’s address.

Other services provided by the Wish platform for sellers

In addition, the Wish platform provides sellers with a variety of unique services to help them gain a foothold in the cross-border e-commerce field. The following are the main services of the Wish platform:

1. Global users and self-service language services: Wish is an App-based cross-border e-commerce platform with a large number of active users and automatic language translation functions, helping sellers reach a wider customer base.

2. Personalized product recommendations: Wish uses a unique algorithm to recommend products that consumers may be interested in through data analysis, increasing product exposure and transaction rates.

3. Merchant Services and Support: The platform offers a variety of promotional tools, social media campaigns and digital advertising. A series of data analysis tools help sellers improve sales and operational efficiency while providing reliable cross-border logistics solutions.

In summary, the Wish platform not only helps sellers solve return problems, but also provides a wealth of services and support to help them succeed in the cross-border e-commerce market. Sellers need to be familiar with these policies and tools to make full use of platform resources to improve sales results and maintain compliant operations.