How to successfully select products on Wish platform and create popular products

On Wish, a highly competitive e-commerce platform, product selection and creation of popular products are one of the keys to successfully running a store. This article will combine multiple perspectives to introduce effective strategies to help merchants better select products, meet market demand, and improve sales performance.

Product selection strategy

1. Select products according to festivals

Whether abroad or domestically, certain products will be hot-selling during specific festivals in each season. For example:

• Valentine’s Day Hot-selling products: watches, bags, chocolates, accessories, jewelry, etc.
• Hot-selling products during Easter: clothing, beauty cosmetics, decorations, gardening products, outdoor products, etc.
• Best-selling products during Mother’s Day and Father’s Day: fashion accessories, water sports products, jewelry, food, watches, bags, gifts, greeting cards, electronic products, etc.
• Hot-selling products during Labor Day: clothing, decorations, beauty products, etc.
• Halloween Hot-selling products: specialty costumes, cosplay accessories, plush toys, sporting goods, jack-o’-lanterns, etc.
• Best-selling products during Thanksgiving: plush toys, gifts, decorations, household appliances, beauty cosmetics, kitchen gadgets, etc.
• Hot-selling products during Christmas: shoes, clothing, heating tools, accessories, jewelry, ski equipment, electronic equipment, etc.

By observing these festivals, sellers can plan product selections in advance to meet consumer demand during a specific period.

2. Select products according to industry zones

What kind of industries produce products that are popular on the Wish platform? Table 7.1 shows the products produced in the six major industrial zones, which can provide sellers with certain product selection directions.

3. Select products based on natural environmental factors

The United States includes almost all climate types in the world (cold, warm, hot, etc.), and the climate is mainly continental. Therefore, sellers can consider them as selection items from T-shirts to snow boots. If you sell snow boots in Malaysia, you will definitely not be able to sell them. In addition to understanding the general climate, as a seller you also need to understand the actual situation of American consumers. For example, Americans like to wear thin T-shirts and jackets outside in winter. They like to take off their jackets if they are in a hotter area. Therefore, as a seller, you cannot remove all thin clothes from the shelves in winter and only sell sweaters and thick coats.

4. Select products according to consumption level

In the United States, the income levels of residents in different regions are different, and residents in some developed areas have higher consumption levels. Therefore, as a seller, you can appropriately increase the unit price in these places. Residents in the central region have lower consumption levels and prefer practical and cheap products.

Strategies for creating hit products

1. Accurate market positioning

To create popular products on the Wish platform, you first need to carry out precise market positioning. Understand the preferences, needs and purchasing habits of the target audience and find suitable product positioning and market positioning. Through market research and data analysis, understand the current competitive landscape and opportunities in the market, identify your own market entry point, and stand out in the fierce market competition.

2. Unique product features and selling points

On the Wish platform, it is crucial to have unique product features and selling points compared with many competitors. By exploring the unique features of the product, highlighting the product’s advantages and value, it attracts consumers’ attention and desire to purchase. Products can be given unique selling points to differentiate themselves from other products through innovative design, high-quality materials, personalized functions, etc.

3. Good product quality and reliable supply chain management

On the Wish platform, consumers have high requirements for product quality and reliability. Therefore, creating hit products requires focusing on product quality and reliability. Establish a complete supply chain management system to ensure the quality of raw materials is controllable and the production process is stable and standardized to provide high-quality products to consumers. Increase consumers’ trust and purchase intention by establishing good reputation and user reviews.

4. Effective marketing strategies and promotion methods

On the Wish platform, effective marketing strategies and promotion methods are important ways to attract consumers’ attention. You can use the advertising and recommendation functions provided by the Wish platform to increase the exposure and visibility of your products. At the same time, we use social media, content marketing and other channels to actively promote products and increase brand awareness and user interaction. Through precise marketing strategies, products are presented to potential consumer groups to stimulate sales growth.

5. Continuous market monitoring and product optimization

To create popular products on the Wish platform, continuous market monitoring and product optimization are indispensable links. Pay close attention to market trends, competitive dynamics and consumer feedback, and promptly adjust product strategies and improve products to adapt to market changes and changes in consumer demand. Through continuous market monitoring and product optimization, we continuously improve product competitiveness and user experience to achieve sustained sales growth and business success.

Summary:

Selecting products and creating popular products on the Wish platform requires comprehensive consideration of factors such as market demand, target audience, product positioning, innovative design, product quality, cost performance, marketing strategy, and continuous optimization. Only by conducting in-depth research on the market, choosing unique product positioning, focusing on product quality and cost performance, using effective marketing strategies, and continuously optimizing and improving products can you succeed on the Wish platform and create popular products. Continuous pursuit of excellence and keeping up with changes in market trends and consumer needs will help you achieve continued business growth and success on the Wish platform.