How to start a cross-border e-commerce business on the Wish platform: a detailed guide from registration to operation
As one of the mainstream e-commerce platforms, Wish attracts sellers from all over the world. For merchants who want to do cross-border e-commerce, the Wish platform is a good choice. This article will introduce in detail the steps and precautions on how to conduct cross-border e-commerce business on the Wish platform.
1. Register an account
First, you need to register an account on the Wish platform. This step is very simple, just provide a valid email address and set a secure password. Make sure the information you fill in is accurate, as this will be your identity authentication information on the Wish platform.
2. Select settlement type
Wish provides a variety of entry methods, including individual sellers and corporate sellers. Individual sellers are suitable for start-up businesses or individual entrepreneurs, while enterprise sellers are suitable for sellers who already have physical stores or large-scale operations. Choosing the appropriate settlement type according to your own situation will help you conduct your business better.
3. Complete personal information
On the Wish platform, you need to fill in some personal information, including name, contact information, address, etc. This information helps improve your credibility on the platform and also ensures the traceability of transactions. Please be sure to provide factual and reliable information.
4. Create a store
On the personal information page, you can create your own store. This is an important way to showcase your brand and products. Set a unique store name, select the product categories you operate, and upload the relevant business license (if any). A professional store image can attract more potential customers.
5. Listing products
Now it’s time to upload your product information to the Wish platform. Ensure that each product’s description, pictures, price and other information are complete and accurate to increase product exposure. Clear product images and attractive descriptions are key factors in attracting customers.
6. Marketing and promotion
Use the marketing tools provided by the Wish platform, such as coupons, promotions, etc., to attract potential customers. At the same time, you can promote through social media, emails, etc., and recommend your store and products to more potential customers.
7. Customer Service
Providing excellent customer service is key to maintaining and growing customers. Respond to customer inquiries and solve problems in a timely manner and establish good customer relationships. Good after-sales service can improve customer satisfaction and thus increase repurchase rates.
8. Logistics management
Work with reliable logistics companies to ensure products are delivered to customers quickly and accurately. Reasonably arrange delivery time and logistics methods to improve customer satisfaction. Logistics speed and accuracy are one of the important considerations for customers when choosing to purchase.
9. Product selection and price strategy
The main customer group is between 16 and 30 years old, and the products are destined to be young, personalized, promotional and fashionable. It is easier to create hot sales in the wearable category, and new models are easier to convert. People all over the world like high-quality and low-price products, and price is very important for conversion. Can be mass produced/picked up to improve price competitiveness.
10. tags tag adjustment
Try to use the 28 principle for the 10 tags, with the first eight accurate words and the last two related popular words. Merchants can use the template to practice typesetting 10 words multiple times: precise words, long-tail words, attribute words, modified words, usage scenarios, related words, and broad words. achieve the best results.
11. Traffic sources
The 21 days for Wish’s new product to go online are very critical. Sellers must do a good job. First of all, the delivery speed directly affects whether it can explode. The sales indicator is online within 8 hours. If the new product has a high conversion rate, Wish will give more customers. Exhibition opportunities.
By following the above steps and precautions, you can successfully launch cross-border e-commerce business on the Wish platform and achieve business growth and profit improvement.