A complete guide to setting shipping costs on Wish platform: strategy and practical guide
When operating a store on the Wish platform, reasonable shipping fee settings can not only increase buyers’ willingness to purchase, but also effectively increase store traffic and sales. This article will integrate multiple aspects of knowledge to help you master the core points of Wish shipping fee settings.
1. Default freight settings
The Wish platform provides a “default shipping cost” function. Sellers can set a base shipping cost. When the product does not have shipping costs for a specific country or region, the system will automatically apply this default value. This is especially useful for countries that have not yet configured specific shipping rates. It’s important to note that default shipping rates only apply to new products that don’t have country-specific shipping rates set.
2. Suggestions on shipping strategies
- Free Shipping: Although you can’t directly set it to zero, you can offer a free shipping option by including shipping in the price of the product to attract customers.
- Reasonable pricing: Determine reasonable shipping prices based on product weight, size and target market while remaining competitive.
- Provide a variety of shipping options: Give customers more choices, such as ordinary mail, express delivery services, etc., to meet different needs.
- Shipping discounts: Implement activities such as free shipping or limited-time free shipping to stimulate consumption.
- Transparent shipping policy: Ensure buyers clearly understand all cost details and enhance trust.
3. Freight Calculation Method
- Freight calculation formula:
Product freight = logistics cost + registration fee. - Logistics costs can be obtained through third-party ERP systems or tools provided by logistics service providers.
- Note: Wish charges a 15% commission on both the sales price and shipping costs, so this needs to be taken into account when calculating.
4. Freight handling under specific circumstances
- Overseas warehouse products need to be calculated separately.
- When encountering a large difference in shipping costs, you need to check whether there are missed shipments, over-shipments or other additional charges.
- Adjustment of shipping charges is not allowed for promotional (Yellow Diamond) products.
5. Practical Guide
- Editing product shipping costs can be done through the “Shipping” option.
- To set shipping prices for different countries/regions, you can go to the “Customize shipping price for chosen countries” page.
- The specific steps to modify international shipping costs are: “Products – Update existing products – Manual – Select the product to edit – Edit international shipping costs”.
Conclusion
To sum up, setting up shipping rates on the Wish platform is a complex but crucial process. Sellers need to comprehensively consider various factors, such as product characteristics, market competition, etc., to formulate a shipping strategy that best suits them. Through scientific and reasonable arrangements, we can not only reduce cost pressure, but also improve customer satisfaction, thereby promoting the long-term healthy development of the store.
Reference materials:
How to set Wish’s default shipping fee?
Shipping fee setting strategy for Wish store
Wish Shipping Fee Notes
Wish shipping fee calculation
How to set the shipping fee for opening a Wish store? Strategy and practical guide analysis
Wish seller product shipping fee modification
How does a Wish seller set shipping costs after opening a store?