Wish Platform Operation Guide: Frequently Asked Questions and Detailed Policies

This article aims to integrate multiple FAQs on the Wish platform, including the definition of “false propaganda” and its cases, the specific details of the A+ logistics plan, and how to obtain the “Wish Certified” badge, to help merchants more Understand and comply with platform policies well.

1. What is “false propaganda”?

Wish encourages merchants to use high-quality images and attractive text to describe products, but it is strictly prohibited to use untrue or unverified information to describe product quality, content, or logistics to mislead consumers into purchasing products. If a product is marked as False Claims, it means that the product information page for the product uses false or unsubstantiated information.

Common cases of “false propaganda”

• Unverified product guarantees and warranties: Wish does not allow merchants to promote products using phrases such as “money back guarantee” or “lifetime warranty.”
• Unauthorized use of certification agency logos: Wish prohibits merchants from using logos or other marketing materials from certification agencies such as FDA, UPS, FEDEX, USPS, or CE without authorization.
• Unverified delivery time information: Merchants should not display delivery times in titles, product descriptions, or images to avoid confusing consumers.
• Unauthorized use of the “Verified by Wish,” “Wish Express,” or “Wish Blue Pickup” icons: Counterfeiting or unauthorized use of these icons violates Wish’s intellectual property rights.
• Watermarks, logos or trademarks of other e-commerce websites: Merchants are not allowed to use watermarks or trademarks of other e-commerce platforms on the Wish platform.
• Unconfirmed price information: Wish does not encourage the use of images with prices on product detail pages.
• Merchant contact information or referrer information: Wish does not encourage the use of merchant contact information or referrer information in product detail pages.

Do product pictures, titles and descriptions involve “false advertising”?

Wish’s “false promotion” policy applies to all content uploaded to the platform by merchants, including but not limited to images, titles, descriptions, prices, sizes, etc.

What is the difference between “false advertising” and “misleading products”?

If a merchant clearly describes the product for sale but contains false, unsubstantiated, or exaggerated information, the product may be flagged as “false advertising.” When a product deliberately deceives consumers into thinking they are buying another product, it will be considered a “misleading product.”

2. Detailed explanation of A+ logistics plan

A+ Logistics Plan South Korea Direction

• Maximum declared value of parcels: Currently, the A+ Logistics Plan does not accept parcels with a declared value greater than US$150 for the Korean route.
• Unsupported Product Categories: See the “What prohibited categories are not supported by the A+ Logistics Program?” section in the related article.
• Tax-related information: The customs tax exemption for Korean personal parcels is US$150. Logistics partners of the A+ Logistics Plan provide tax-inclusive services, and merchants do not need to pay additional fees.
• PCCC information: For Korean-bound A+ logistics plan orders originating from mainland China, if the user provides PCCC information, the information will be automatically sent to the cooperative logistics service provider.

A+ Logistics Plan Malaysia Directions

• Size and weight restrictions: For Malaysia-bound orders, the maximum weight for ordinary and special products is 2kg and 10kg respectively, and the maximum weight for sensitive products is 20kg.
• Unsupported Prohibited Categories: Please click on other articles and refer to the section “What prohibited categories are not supported by the A+ Logistics Plan?”
• Tax related information: The customs tax exemption for personal parcels in Malaysia is MYR 500. A+ logistics providers provide tax-packaged services, and merchants do not need to pay additional fees.

3. How to obtain the “Wish Certified” badge

How do I get the “Wish Certified” badge?

The Wish platform automatically evaluates all products on a regular basis, and best-selling products with excellent user feedback are eligible to receive the “Wish Certified” badge. Merchants should focus on improving product performance, including maintaining low product refund rates, obtaining high product ratings, and maintaining high sales volume.

Will I lose the “Wish Certified” badge I’ve earned?

Products that have earned the Wish Certified badge must meet all conditions in order to continue displaying the badge on product pages in the Wish app or wish.com website.

How do I determine which products have earned the Wish Certified badge?

On the Products > View All Products page in Merchant Dashboard, products that have earned the Wish Certified badge have a blue checkmark.

4. Common reasons for arbitrary fines on Wish platform

• Modified products: If a merchant replaces the original product with a new one on the Wish platform, the product will be removed and a fine of up to $20 will be imposed.
• Contraband items: If the Wish platform detects that a product does not comply with the platform’s contraband policy, merchants will be fined up to $10.
• Misleading Products/Variations: Merchants will be fined $200 if a product or product variation is detected to be misleading.
• Seller brushing: If a merchant is found to be using unfair means such as brushing to increase false purchasing data, the platform will impose a fine of 100% of the order amount.
• False logistics order number: If a merchant deliberately creates an inaccurate logistics tracking number, the platform will impose a penalty of 100% of the order amount.

Merchant must strictly abide by the various policies of the Wish platform during operations to avoid unnecessary fines and punitive measures.