Operation Guide for Wish Platform Sellers: From Adding Yellow Diamonds to Products to Best-selling Product Strategies

Rules and implications of adding yellow diamonds to products

In order to encourage high-quality products, the Wish platform will add a yellow diamond logo to products with high sales volume. However, this mechanism has pros and cons for sellers. First of all, the price or shipping fee of products with added diamonds cannot be increased arbitrarily to avoid affecting sales. Secondly, sellers cannot reduce the inventory of diamond-added products, which may lead to difficulty in inventory management. If a diamond-added product with sales exceeding $500 in the past nine days is removed from the shelves, the platform will impose a $50 fine.

Add new products manually

Manually adding new products is a basic operation of the Wish platform. In the Wish merchant platform, sellers need to fill in the basic information of the product, including name, description, label and Unique ID. The product name must contain keywords, brand name and attribute words, and should not exceed 200 characters in length. Descriptions should be detailed and accurate, limited to 1,000 characters. You can add up to 10 tags to help users search. Unique ID is the unique identification code of the product.

Add colors and sizes

The addition of colors and sizes can significantly increase product sales. When adding colors to your products, just check the color you want to add. The choice of size depends on the type of product, such as clothing or electronic products. Once added, sellers can adjust the price and quantity of each variant. If a certain color or size is not available, just adjust the quantity to 0.

Product exposure basis

The Wish platform algorithm determines the exposure of products. Influencing factors include online time, violation rate, order fulfillment, cancellation rate, effective tracking rate, sign-off rate and order defect rate. The longer the online time, the higher the product exposure; otherwise, it may be regarded as an invalid store. Order fulfillment must be timely, otherwise it will affect the update of logistics information. An excessively high cancellation rate may result in the store being blocked, but a high effective tracking rate and sign-off rate will help improve user satisfaction.

Product review and fines

When uploading new products, you must comply with the review rules of the Wish platform. Product review adopts an automatic queuing mechanism, and products without pictures will not enter the review queue. Products in frozen status will also not be reviewed. If the seller fails to comply with the rules for review multiple times, he may be fined heavily. After passing the review, the product will be synced to the Wish web page immediately.

Analysis of price increase mechanism

The product price increase mechanism of the Wish platform is designed to optimize the platform ecology. The revenue from the price increase belongs to the platform and will not be returned to the seller. The platform excludes homogeneous products by increasing prices, provides discounts during flash purchase links, implements off-site promotion and ensures its own interests. Sellers need to understand this mechanism to better plan business strategies.

Store name requirements

Wish store names should be concise, easy to understand, distinctive, and avoid legal disputes. Keep your name short and easy to remember. Avoid using names similar to those of your competitors. Sellers also need to ensure the legality of the name, which can be confirmed by querying a trademark database to confirm its availability.

Analysis of hot-selling products

Best-selling products on the Wish platform usually have high sales volume, positive user reviews and extensive social media influence. These products meet market needs and have unique brand awareness. In addition, a successful marketing strategy is also a key factor in becoming a hit. For example, accessories, cosmetics, footwear and water sports products perform well on the platform.

Find and identify banned products

The Wish platform strictly prohibits the sale of counterfeit and shoddy products. Sellers need to learn to self-check for imitations and identify products that infringe on intellectual property rights. You can identify banned items by checking the brand name, logo or label on the image, searching for brand terms in the product description, or even using a reverse image search tool. Common reasons for bans include hazardous chemicals, copyright infringement, etc.

Product variables and delivery time

After selecting the size, you need to fill in the SKU, sales price and inventory quantity. Clothing category sizes need to be converted to international standard sizes. The sizes of other products should also match the correct international standards. The delivery time must be within the range of 2-5 days or 7-21 days, and shall not exceed 2 days.

Become a qualified seller

Cross-border e-commerce sellers need to understand the needs of the target market, choose high-quality products, and constantly optimize product details and marketing methods. Adjust strategies through data analysis to improve conversion rates. Choose the appropriate logistics method, set reasonable freight rates, and deliver goods in a timely manner to ensure customer experience.

Personal seller shipping process

Choose the appropriate logistics method, such as Wish Post, set the shipping fee, and mark the shipment in the background. Logistics companies will come to collect the goods and deliver them to overseas addresses. Sellers can check logistics information through the backend.

Distribution and function

Distributing goods can help new stores get started quickly and increase exposure and traffic. Collect supply information and upload products through ERP software to improve store competitiveness. Distribution of goods must comply with platform regulations to avoid risks.

Annual Sellers Conference

Wish’s annual seller conference provides a communication platform for sellers and demonstrates the development direction of the platform. Senior executives look to the future, encourage investment in key projects, and deepen category and traffic mining. Experts interpret logistics problems to help sellers grow.

Find suppliers

Looking for factories or suppliers offline can ensure product quality, but when buying online, you need to pay attention to imitations. The professional resource distribution platform can deliver goods on behalf of customers to reduce inventory risks.

The importance of customer service

The Wish platform has official customer service to provide sellers with real-time online services. The third-party customer service mechanism can reduce labor costs and improve operational efficiency. The presence of customer service helps solve various problems and improve user experience.

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