How to deal with infringement fines on the Wish platform and avoid the risk of store abandonment

In the global e-commerce market, the Wish platform is a popular shopping place. However, for sellers operating a store on Wish, it is crucial to comply with the platform rules and intellectual property laws. Wish adopts a zero-tolerance attitude towards infringements. Violators may face many penalties, including huge fines and store closures.

Wish platform’s infringement penalty mechanism

When a seller’s product is determined to be infringing, Wish will take severe measures, usually deleting the infringing product and imposing a fine. Fines can be as high as $500, or even higher in serious cases, or even result in the seller’s account being suspended. Especially if the seller violates the rules multiple times on the same product, the fines and penalties will be more severe. Specifically, if a seller is found to have infringed three times, he may face the risk of high fines and store closure.

For infringing products, if the seller fails to find signs of the brand during the review, the Wish platform will fine you US$1 per counterfeit product and withhold all payments. If the products that were originally approved are modified, Wish will re-review these products. During the review period, although the product can be sold normally, if infringement is found, the seller will face a fine of US$100 and may face product removal from the shelves.

How to avoid intellectual property infringement

In order to avoid infringement fines and possible store closures from the Wish platform, sellers need to take effective measures. For example, sellers should optimize products and logistics to ensure that the quality of goods sold meets standards and avoid selling counterfeit or unauthorized goods. Detailed and accurate product descriptions will help reduce the risk of misleading consumers. At the same time, customer order information must be processed in a timely manner to ensure the safety and effectiveness of logistics.

In addition, when sellers list products on the platform, it is recommended to display relevant authorization information in the title and description of the product to confirm the legitimacy of the product. In order to reduce the risk of being deemed infringing by the platform, sellers should carefully check product images to ensure that they do not contain easily identifiable brand logos, and product descriptions should also avoid using obvious brand terms.

Summary

When operating on the Wish platform, it is important to comply with the platform rules and relevant regulations on intellectual property rights. Sellers need to maintain the legality of product operations, pay attention to the quality and description of goods, and maintain high standards for customer service. This can not only avoid potential infringement fines, but also maintain the reputation and credit of your own store [2].