In-depth analysis: Comparison of the advantages and product management strategies of Doudian self-employment and corporate operation

On the Doudian platform, sellers are faced with the key decision of whether to operate as an individual or as a business. The following will introduce in detail the advantages and differences of these two identities, and discuss management strategies for handling products.

1. Comparison of individual and corporate identities in Doudian

1. Basic differences between individuals and enterprises

There are significant differences between self-employed individuals and enterprises in Doudian in terms of qualifications, store names, insurance premiums and entry requirements.

• Qualification requirements: Self-employed individuals need to submit ID cards, individual licenses and bank card information, while enterprises need to provide more complex documents such as business licenses and legal person certificates.
• Store name: Individual store names are restricted and cannot use words such as “flagship store” or “official store”. Corporate stores are not subject to this restriction.
• Insurance: For clothing products, the insurance is 2,000 yuan for an individual and 4,000 yuan for an enterprise.
• Registration conditions: Self-employed individuals only need to have 1,000 fans and do not need to have a store, while enterprises need to have stores and conditions that meet the regulations.

Taken together, it is relatively simple for self-employed individuals to settle in, but the traffic and flexibility of corporate stores are more advantageous, making them suitable for sellers with different goals.

2. Management strategy for Doudian product handling

In the e-commerce environment, sellers need to pay special attention to the policy of non-free shipping and return management when handling products in Doudian.

1. Countermeasures for products without free shipping

For products that do not include free shipping, sellers need to clarify the shipping policy in advance to avoid customer dissatisfaction. In addition, providing other discounts to attract customers to buy is also an effective method:

• Shipping Policy: Detail shipping costs in the product description, including whether shipping to remote areas is covered.
• Preferential strategies: Set up promotional strategies for non-free shipping products, such as reduced shipping costs, discounts, etc., to increase sales.

2. Processing plan for returned products

When products shipped to shelves are returned, sellers must carefully analyze the reasons for the return and communicate with consumers in a timely manner:

• Return reason analysis: Understand the reasons for returns caused by product quality or consumer dissatisfaction, and improve product quality if necessary.
• Negotiate solutions: When communicating with consumers, provide refunds, reshipments, etc. to enhance customer satisfaction.
• Improve the after-sales system: Establish a clear return policy and maintain good communication to implement the rights and interests of consumers.

3. The difference between product handling and distribution tools

In terms of product management, the transportation and distribution tools commonly used by sellers have different functions.

1. Product handling tools

This type of tool is mainly used to quickly import product information from other platforms into Doudian. It has data capture and integration capabilities and can quickly expand the number of products, but it faces potential risks of inconsistent information and patent issues.

2. Distribution tools

The product distribution tool is a tool for batch uploading products. It provides functions such as classification and title optimization, which reduces the efficiency of new products. It is suitable for sellers with certain experience to improve product fit and conversion rate.

Conclusion

Doudian’s individual and corporate identities have their own advantages. The relatively simple individual has convenience in the process, while the corporate has advantages in traffic and brand promotion. At the same time, sales strategies for handling products, including dealing with non-free shipping policies and handling return issues, are also key. By understanding these strategies and tools, sellers can better compete and achieve their business goals.