Temu store logo and name specifications and strategies to increase sales and ratings

Opening a store on the Temu platform is a brand new business opportunity, but to successfully settle in and ensure the normal operation of the store, sellers need to follow a series of regulations. This article will comprehensively introduce the Temu store logo and name filling specifications, and discuss how to increase store sales by selecting suitable products and markets, optimizing product details pages and marketing strategies, and providing efficient logistics and after-sales services. Finally, we will discuss how to improve product ratings through reviews.

1. Standards for filling in store name

• English name must be filled in: Temu platform requires that store names must be in English to ensure better connection with the international market.
• Non-flagship store name regulations: Non-flagship store names must not use “official” or other content with similar meanings to prevent misleading.
• Contact information is prohibited: The store name must not contain contact information such as phone number, email address, website address, QR code, etc.
• Content taboos: Do not include content that infringes on the national, social and public interests or the legal rights of others, and avoid exaggerated propaganda.

2. Logo specifications

• No Chinese, Japanese, Korean: Logo must not contain non-English characters.
• Non-solid color without text or pattern pictures: The logo should not be a solid color graphic of a single color and should contain text or patterns.
• No unknown watermarks: Unknown watermarks must not appear in the logo.
• Non-real photos of human faces: Logo should not contain real photos of human faces.
• No brand logo: No logos of other brands may appear in the logo.
• Positive, healthy and uplifting: Logo design should maintain a positive, healthy and uplifting image.

3. Choose suitable products and markets

• For cross-border e-commerce sellers, choosing the right products and markets is a key step to achieve profitability. Sellers should consider their own strengths and characteristics and understand the needs and preferences of the target market to determine the most appropriate products and positioning strategies.

4. Optimize product detail pages and marketing strategies

• Sellers need to optimize the product details page to highlight the features and value of the product. In addition, reasonable pricing, promotion, advertising and other marketing strategies should also be formulated.

5. Provide efficient logistics and after-sales service

• High-quality logistics and after-sales service are important factors in ensuring customer satisfaction and store reputation. Sellers should choose appropriate logistics methods and service providers, and establish good communication mechanisms and processing procedures.

6. Evaluation to improve product ratings

• When the score of a temu store is lower than expected, merchants should analyze the reasons for the negative reviews, strive for more positive reviews, use reviews to fill orders, optimize product quality, and improve after-sales services.

7. Decorate temu store

• Temu store decoration involves many aspects, including store LOGO, store theme color, product display, store layout, store description and customer service. Choose a LOGO design that is consistent with the brand image to ensure that the overall style of the store is unified and coordinated.

8. Increase temu store sales

• Improve product quality and service levels, increase sales channels, adopt promotional measures, and continuously innovate and launch new products. Continuous innovation and the introduction of new products are important means to stimulate customers’ desire and interest in purchasing.

By complying with the specifications of Temu store logo and store name, select suitable products and markets, optimize product details pages and marketing strategies, provide efficient logistics and after-sales services, evaluate and improve product ratings, decorate stores, and increase store sales, etc. With these measures, sellers can effectively reduce the chance of failure in the review process and improve the store’s exposure and competitiveness on the platform. I hope that sellers will achieve good results on the Temu platform and create a better future together.