Shein is a clothing and home furnishing brand, with men’s clothing, household goods, children’s clothing, women’s clothing, etc. within its business scope. The main positioning is fast online e-commerce, but it is not developing the domestic market, but exporting cross-border e-commerce. Let’s learn about the shein brand from several aspects:
①, shein is a domestic brand
Shein is headquartered in Shenzhen, also known as China’s Zara, and is famous for its good quality, favorable prices and many styles. Founded in 2008, it is mainly engaged in cross-border e-commerce exports, and its products are mainly sold to the international market. The types of products are women’s clothing, men’s clothing, children’s clothing and household products.
②, its positioning is fast fashion
The products are generally cheaper. Now the business has covered more than 200 countries and regions in the world, with more than 6,000 employees. After 2012, the annual sales volume doubled, and the growth rate was extremely fast. Its characteristics are novel and fast styles, hundreds of chips every day, and excellent supply chain logistics management.
③、shein is developing rapidly
Currently, shein sub-stations have been established in France, Russia, Italy, Thailand, Spain, Australia, Germany and other places. Shein focuses on flat management concepts, is pragmatic and pays attention to details, and soon became a dark horse in fast fashion. Shein’s operation is relatively stable and has developed rapidly, but it is very famous in China.
How to enter the Shein cross-border e-commerce platform with unstoppable development? Let’s take a look at the following introduction:
Enter Shein to open a store and sell to the global market, without deposit, entry fee, promotion fee, or even sales commission.
The first method to enter the Shein cross-border e-commerce platform is to register on the website, open the website, and complete the settlement operation according to the prompts;
The second method is to register on the mobile phone, for example:
Operation mobile phone: iPhone
Operation software: WeChat app demo version 8.0.47
The method is as follows:
1. Open the search box and search for [shein investment] and click to view the official WeChat account;
2. Click “care”;
3. Click “cooperation guidance”-“mall settlement-mobile terminal”;
4. Fill in the required materials for settlement application;
5. Fill in basic information and operation status according to the prompts, click [upload and submit] and wait for the platform to review.
Shein is China’s Zara, a fast fashion brand known for its good quality and many styles. As a cross-border e-commerce platform, Shein is committed to rapidly expanding to the global market, providing low-priced and good-looking clothing and home products. Settling in Shein does not require a deposit, settlement fees, or sales commissions, and the operation is simple and fast.