Sellers should pay attention to the details of product quality, cost performance, packaging, listing optimization, pictures, keywords, services, FBA logistics, etc. If the buyer has not taken the initiative to leave a review, the seller can only take the initiative to ask the buyer for good reviews. However, before asking for good reviews, sellers should first read the rules and master the skills to avoid violating Amazon rules when writing thank-you letters or sending emails for reviews.
1. Understand the review policy
Amazon’s review policy mentions the following.
"You may not offer compensation of any kind in exchange for Reviews. Our policies also prohibit sellers from asking for only positive Reviews or requesting that customers remove negative Reviews. Sellers are not allowed to manipulate ratings, Feedback, or customer Reviews.” (You may not offer any form of compensation in exchange for reviews. Our policy also prohibits sellers from asking for only positive reviews or asking customers to delete negative reviews. Sellers are not allowed to manipulate ratings, feedback or customer reviews.)
This rule is subtle and measured. In fact, Amazon officially allows sellers to ask for reviews, but does not allow sellers to induce buyers to leave only positive reviews, or ask buyers to delete negative reviews. Amazon prohibits sellers from offering any form of rewards or compensation in exchange for reviews, such as sending emails to buyers saying “If you give me a five-star review, I will give you a discount”, or giving discount codes in exchange for reviews. Operations such as these are not allowed. Under the supervision of the Amazon platform, sellers must grasp the scale and pay attention to the language used in emails to buyers to ask for reviews. Sensitive words such as “money”, “good reviews” and “cashback” should not appear in the emails, so as not to be reported for violations. As long as the seller does not use words that induce comments in the email, it is not considered a violation.
2. Tips for requesting evaluation emails
Sellers who want to improve their Listing In order to get a four-star or five-star review rate, in addition to making good products, you must also learn the skills of writing reviews, grasp the degree, and use wording without loopholes. The following statements are more appropriate and can get customer reviews without violating regulations.
① Thank you for purchasing our products. If you have any suggestions, you can give us feedback.
② Please share your shopping experience.
③ We care about your shopping experience. If you are satisfied with our products and services, we will be grateful.
④ If there is anything I can help with, just tell me.
If the buyer has set not to receive emails, the seller is best not to send emails to the buyer unless it is certain that
some issues need to be communicated.
3. Look at the time and seize the golden time for foreign buyers to check emails
Amazon buyers generally check emails at 6am, 10am, 2pm, and 8pm. Sellers can send emails to buyers at these time points to increase the probability of buyers checking emails, which is very helpful for improving the reading rate. Generally speaking, sellers can send emails to all buyers who have placed orders to request reviews, and they can also write multiple emails in different forms.
At the same time, because the rate of Amazon Feedback is much higher than that of Review, sellers can send emails to buyers who have left positive reviews. This method has a higher success rate.