At present, shein has become an e-commerce platform more popular among young people after Amazon. Among high-income young women, shein’s influence even exceeds that of Amazon. Shein is actually a company founded in Nanjing, China. So let’s take a look at the advantages of the shein platform.
First, the low price advantage
Amazon is to Americans what Taobao and Tmall are to Chinese people, “Shopping, go to Amazon.” Shein “is the fast fashion Chinese version of Zara. Although Zara products are already very cheap, they are only a small part of it for shein.
Newly registered shein users will enjoy a 70% discount. Women’s T-shirts are only $6, skirts are no more than $12, and the prices after RMB is denominated are also very impressive.
No one can refuse a low price, let alone beautifully designed products.
Second, the supply chain response rate
From shein’s official website, the new volume of all categories reached 29,210 this week. This rapid growth strategy is consistent with shein’s Supply chain integration is closely related.
Today, Shein has formed its full-process supply chain system, including fabric development, sample development, mass production, quality control, warehouse management, logistics and transportation, etc.
In addition, Shein has put forward strict requirements for many clothing suppliers in Guangzhou:
After the samples are sent to the supplier, the order volume is generally 100-500, and the supplier completes it quickly within 7 days. Compared with Zara’s 3-4 weeks, Shein can be regarded as a crushing player.
In terms of product quality, Shein will be based on the delivery date and defective goods. The probability of evaluating suppliers is high, and the suppliers with lower rankings will be directly eliminated, while the suppliers with higher rankings can receive rewards such as investment.
Some sellers may wonder, there are so many new products on the platform, what should they do if consumers don’t like them? Shein’s solution is to directly remove the products from the shelves, and then release the products that consumers like, and quickly produce these devices, which is also related to whether the platform supply chain is completely related.
Third, business promotion model
The company has successively posted advertisements on platforms such as Tiktok, Pinterest, Instagram, and Facebook. However, unlike similar brands, shein did not use KOL, but chose KOC.
KOC posts information on multiple social media and can get free product distribution or promotion commissions every month.
As an e-commerce platform that young people prefer after Amazon, shein stands out with low prices, fast supply chain response and unique business promotion model.
Shein competes with its peers on exquisitely designed and high-quality products; shein has rapidly expanded the full-process supply chain system to help shein gain an advantage in the market; shein adopts a business promotion model based on KOC, It further enhanced the brand awareness and influence. Starting from Nanjing, shein has become an e-commerce platform loved by young people around the world.