Amazon is essentially a store, and the operator is the store manager, who controls the operational details of all stores. Operators need to master many basic operational skills, such as being familiar with products, understanding platform rules, mastering product description copywriting skills and pricing skills, controlling product inventory, formulating promotion plans to detonate traffic, and properly handling returns and complaints. The following specifically explains the skills that operators must master.
1. Familiarity with products
A qualified operator should be very familiar with the products in the store. If a customer is interested in buying a product and sends an email to the seller to learn about the product, if the operator is not familiar with the product, the reply attitude is perfunctory or irrelevant, the customer will feel that the operator is unprofessional and will choose to buy products from other stores. If the customer consults the operator about the use of the product after receiving the goods, if they do not get a satisfactory answer, they may ask for a return or even leave a bad review, which will affect the subsequent sales of the product. Therefore, the seller must understand what product he sells. Understanding the product is the basis of operation. If you don’t even understand the product, the subsequent work will only be twice as effective.
2. Understand the rules of the Amazon platform
The A9 algorithm is always changing, and the policies of the Amazon platform are also changing all the time, so operators must understand the rules of Amazon and pay attention to its changes. For example, Amazon’s A9 algorithm has changed, and the weight of Description has increased. Sellers must adjust and optimize the content of Description in a timely manner. In order to keep up with the pace of Amazon, operators must always pay attention to the latest news of Amazon and the “Important Notices” on the backend homepage.