Many people think that listing a product is a very simple matter. Just fill in the required items and submit the product to be successfully listed. In fact, it is not that simple. In addition to being clear about the listing process of the product, sellers also need to have the ability to write product copy.
There are some categories of products on the Amazon platform that are highly homogenized. Sometimes several sellers sell the same or similar products. Except for the price, there is no difference. Buyers click to view the product details page. If they see similar content, they may see who has more reviews or lower prices, and then place an order. But if a company’s product page copy is different, the buyer will stay for a while longer. The description of the product page may be the factor that determines his final decision to place an order.
Therefore, sellers are advised to maximize the use of required and optional items, and show the selling points and unique features of the product. For example, arrange keywords in the title and Search Term, add five-line description text with auxiliary pictures, make the best layout to show the highlights of the product, do a good job of Q&A, enhance interaction with buyers, make the product more intimate, obtain excellent feedback, improve the star rating of the product, and use Description to further highlight the characteristics of the product.
Every operator must have solid product copywriting, listing, and optimization skills, so as to better introduce the product to Amazon buyers.