Lazada store decoration and new store operation guide

Lazada is one of the largest online shopping websites in Southeast Asia. For sellers, a well-decorated and designed store is the key to attracting customers and increasing sales. This article will combine Lazada’s store decoration process and new store management strategy to help sellers create an impressive store image while making full use of various support policies provided by the platform.

1. Determine brand positioning and target customer groups

Before decorating your Lazada store, you must clarify your brand positioning and target customer groups. Understand the age, gender, interests and shopping preferences of your target customers so that you can tailor the decoration style and content of your store to make it more in line with customers’ preferences and needs.

2. Store visual element design

1. Design store logo

In order for a store to establish a brand image and be remembered by customers, it needs at least a personalized store logo. The store logo should not only be placed on the store’s header, but also on the main product image to increase customers’ sense of familiarity.

2. Design store header

The store header refers to the top position of the store page. Here, it is better not to place images with text as this may interfere with the customer’s browsing experience.

3. Create store banner

Store Banner is usually used to display promotional activities, such as Christmas, New Year’s Day, etc. The content of store banners can include event themes, promotional discount information, promoted products, etc. In addition, the store banner on the Lazada platform supports carousel display of up to 6 pictures.

3. Use coupons to attract customers

Coupons are an important strategy to attract customers to place orders. This has been verified by countless sellers and no further explanation is needed. After setting a coupon, it will be displayed on the store homepage to guide customers to receive the coupon and make a purchase, giving customers a feeling of “taking advantage”.

4. Product display and detail page design

1. Product display

In store decoration, product display and display are also very important. The following are some reference principles:

• Put the main products and newly arrived products in a prominent position;
• Place products according to classification and combination principles to ensure reasonable matching;
• The display should have a sense of hierarchy, such as the arrangement of 1+2+4 or 1+2+2, and avoid being too single, such as the continuous and repeated arrangement of 2+2+2.

2. Design product description and details page

Product description is one of the important factors that attract customers to buy. Make sure product descriptions are clear and accurate, including key features, specifications, uses and other important information, while avoiding exaggerated promotional words. The details page is a space for displaying product details, which can include product pictures, technical parameters, packaging list, instructions for use, etc. A well-designed detail page can provide more comprehensive product information and enhance customers’ purchasing confidence.

5. Lazada new store traffic support plan

The Lazada platform has a “90-day traffic support plan for new merchants”, which is designed to help new stores grow into a business with an average monthly GMV of more than US$1,500 within 3 months. New merchants within 90 days can complete the traffic challenge of SEED seed merchants through the Growth Center. After completing 5 seller challenges, you can get platform SEED traffic support and 500 merchant gold coins to exchange platform rights.

If new sellers want to obtain the new store support plan, they need to pay attention to the core indicators of the store’s timely delivery rate, customer service response rate, seller rating, and order cancellation rate. They must also ensure that the store has sufficient SKUs (more than 50 ), store decoration, marketing tool settings, etc. can ensure that the platform requirements are met faster and obtain more traffic support and other advantages.

Through the above Lazada store decoration process and new store management strategy, you can create a professional and attractive store image, enhance customers’ shopping experience, and improve sales performance. Remember to be consistent with your brand image, pay attention to customer needs, and regularly optimize and update your store decoration to adapt to market changes and changing user expectations.