Comprehensive guide for Lazada merchants: every step from store opening to smart promotion

As one of the largest e-commerce platforms in Southeast Asia, Lazada provides a broad sales stage for many merchants. This article aims to provide merchants with one-stop guidance from store opening to smart promotion, and to help merchants build successful online stores on the Lazada platform.

1. Lazada store opening process

1. Register a Lazada account

• Visit Lazada official website and click the “Register” button.
• Fill in the necessary information such as name, email address and contact number.
• After creating an account, this account will become the main credential for store login.

2. Complete store settings

• Provide detailed store and personal information, including but not limited to store name, industry category, store introduction, store address, etc.

3. Product information upload and setting

• Use the tools provided by the platform to efficiently upload product details, such as pictures, prices, descriptions, shipping costs, etc.

4. Set payment method

• Configure various payment methods supported by Lazada, such as credit cards, Alipay, etc.
• At the same time, set up your own collection account and confirm the relevant fees and policies.

5. Legal document upload

• Submit company-related certificates and legal terms, such as tax certificates, business licenses, etc.

6. Waiting for review

• Lazada will review all submitted information.
• After passing the review, the store can go online for business.

2. Solving the Unverified status

If you encounter unverified during the registration process, it means that the account has not been verified. At this time, it is recommended:

• Check whether the submitted information is accurate;
• Confirm whether the uploaded supporting documents are complete and valid;
• If the problem still cannot be solved, contact Lazada customer service for further assistance.

3. Intelligent promotion and advertising

Steps

1. Log in to Lazada advertising platform

• Enter the advertising management page and select the activities that need to be promoted.

2. Select smart promotion mode

• Select “Smart Promotion” in settings.

3. Set a budget

• Set a daily or campaign-wide budget based on your specific needs.

4. Determine advertising content and products

• Select the products you want to promote and their creatives.

5. Keyword settings

• Choose keywords that are highly relevant to the product or activity.

6. Region and time period optimization

• Adjust the launch area and time according to the target market.

7. Post an advertisement

• Finally, after confirming that all settings are correct, publish the ad.

Tips

• When using through traffic, adjust your budget and choose highly relevant long-tail keywords.
• In Super Alliance, sales are promoted by adjusting the commission ratio.
• Super recommendations are suitable for products with higher unit prices to increase exposure.

By applying the above steps and techniques, merchants can achieve better results in Lazada’s major promotions and increase store visibility and sales.