Detailed explanation of Lazada seller backend login and store activation

For merchants who want to do business on the Lazada platform, it is important to understand how to log in to the seller’s backend and activate their store. This article will introduce in detail the login steps and store activation process of Lazada seller backend to help new sellers get started quickly.

1. Lazada seller backend login

First time login

If you are a newly registered seller or have not yet logged in to your seller account on the Lazada platform, the following are the steps to log in to the Lazada Seller Center for the first time:

1. Visit Lazada official website: Enter Lazada’s URL (https://www.lazada.com) in any browser to visit Lazada’s official website.
2. Select the login page: In the upper right corner of the Lazada homepage, you will see a “Login” button. Click this button to enter the login page.
3. Choose the registration login method: On the login page, you will see two login methods: using mobile phone number or email. Choose one of the methods you provided when registering to log in.
4. Enter login information: Depending on the login method you selected, enter your mobile phone number or email address, and enter your password in the corresponding text box.
5. Click Sign In: Check that the login information you entered is accurate and that your password is correct. Then click the “Login” button.
6. Complete login: If the login information you entered is correct, the Lazada platform will verify the login information and redirect you to the backend page of the Lazada Seller Center after the verification is passed.

Registered seller login

For registered Lazada sellers, the following are the steps to log in to Lazada Seller Center:

1. Visit Lazada official website: Open any browser and enter Lazada’s official website (https://www.lazada.com).
2. Find the login entrance: In the upper right corner of the Lazada homepage, you will see a “Login” button. Click this button.
3. Enter login credentials: On the login page, enter your mobile phone number or email address and fill in the corresponding password. Make sure your login information is correct.
4. Click Sign In: Check that the login information you entered is accurate, then click the Sign In button.
5. Enter Lazada Seller Center: If your login information is correct, Lazada will verify the information and redirect you to the backend page of Lazada Seller Center.

2. Lazada store activation operation

When a Lazada store goes offline, the platform will notify the seller via email to perform activation operations, which usually includes the following three steps:

1. Complete logging in to the Seller Center: Successfully log in to the Seller Center and reset your password to start your Lazada sales journey.
2. Complete the seller onboarding training: Watch the training video and complete the test. The test score is required to be no less than 50%.
3. Upload SKU: Upload at least 50 SKUs as required and wait for platform review. After passing the review, the store can be activated.

It is worth noting that if you still cannot log in after the store is activated, it is recommended to send an email to inquire about the reason. If you have not logged in for a long time and the store cannot be activated, the platform may regard it as a spam account, causing the store to be permanently offline. Therefore, after registering, sellers should log in to the online store regularly to avoid this situation.

3. Common problems and solutions

How to contact local customer service?

At the bottom of the Help Center page of Lazada Seller Backend, you will see three button options. Among them, the “Contact Us” button allows you to get in touch with online customer service. Online customer service can handle some problems that can give you immediate results. Problems that cannot be solved immediately will create a work order for you. The work order number will be sent to your email. You can further communicate and track through the email under the work order number. Problem solving progress.

The ID card and bank information are being verified in the background. What should I do?

If your background ID card and bank information are always being verified, it may be because the ID card information on the bank card is incomplete. Please make sure to fill in the relevant information completely before contacting online customer service again to verify the profile information.

4. Conclusion

Through the above steps, sellers can successfully complete the login and store activation operations of Lazada Seller Backend. Being familiar with these processes will help sellers better manage and promote their business development on the Lazada platform. I wish you good sales results on the Lazada platform!