Detailed explanation of Lazada platform charging standards and logistics fees

As one of the largest e-commerce platforms in Southeast Asia, Lazada provides sellers with a wealth of business opportunities and sales channels. In order to help sellers better plan their business, this article will integrate the charging rules and fee structure of the Lazada platform.

Expense deduction methods

Lazada usually deducts corresponding fees from the seller’s sales revenue. The specific deduction methods and cycles will vary depending on the region and seller level. Generally speaking, Lazada will settle fees according to a certain settlement cycle, such as once a month. Sellers can view fee details and billing information in their Seller Central to understand how their fees are being spent.

Charge rules

1. Product listing fee

Lazada will charge a certain fee for each product to be put on the shelf. This fee will vary according to the category of the product and the length of time it is put on the shelf. Different categories of products and different listing periods will affect how listing fees are calculated. Sellers should clearly understand these fees before listing their products to avoid unnecessary expenses.

2. Sales commission

Lazada will deduct a certain percentage of sales commission from the amount of each product sale as the platform’s service fee. This commission rate will vary based on the product category and sales volume. Typically, items with high sales may pay higher sales commissions.

3. Logistics costs

Lazada provides logistics services, and sellers can choose to use its logistics services to handle the delivery of orders. Logistics costs will vary based on factors such as the weight, size and delivery distance of the item. Sellers can optimize logistics costs based on the characteristics of the goods and customer needs when choosing logistics services.

4. Advertising expenses

Lazada provides sellers with a variety of promotion tools and advertising services to increase product exposure and sales. Sellers can choose to place ads to increase the visibility of their products, but they need to pay corresponding promotion fees. These costs will vary depending on how the ad is delivered and how effective it is.

5. Refund handling fee

If the buyer applies for a refund, Lazada may charge a certain refund fee. This fee is usually deducted from the refund amount, and sellers need to consider this factor when processing refunds.

6. Other fees

In addition to the above fees, Lazada may also charge other additional fees, such as participation fees for special promotions, fees for specific services, etc. Sellers should read the terms carefully to see if these additional fees will be involved.

Margin

For Lazada cross-border stores, a deposit of 3,000 yuan is required. For Lazada local stores, the deposit amount ranges from 800 yuan to 20,000 yuan, and the specific amount depends on the nature of the store, site and quantity.

Withdrawal fee

Withdrawal fee refers to the fee charged by the collection company when the seller transfers account funds to his or her bank account through cash withdrawal. The specific fee depends on the payment method selected. For example, if you pay in cash, a 1.2% withdrawal fee may be charged.

Restocking fee

Restocking charges include the cost of purchasing products from suppliers or manufacturers, including cost of goods, freight, duties, and insurance.

Marketing expenses

If you conduct marketing on the Lazada platform, you usually need to pay certain fees, such as on-site advertising fees and promotion fees.

Platform service fee

Lazada may charge platform service fees to provide platform operation and support services. Specific fees vary depending on the nature of the store, site and negotiation.

Advertising costs

If you choose to advertise and promote on the Lazada platform, sellers may need to pay additional advertising fees. The cost depends on the format and scope of the advertisement.

Brand cooperation fees

Cooperating with some brands may involve certain cooperation fees to obtain brand authorization and provide exclusive after-sales support and other privileges.

Value-added service fees

• Packaging design: Sellers can choose the packaging design services provided by Lazada to enhance the brand image and packaging quality of their products. Fees vary based on the complexity of the packaging design and the amount of work required.

• Product Photography: Lazada also provides product photography services, which can help sellers take high-quality product pictures to enhance the display effect and attractiveness of the products. Fees vary depending on the project and needs of the shoot.

International shipping costs

Lazada’s international shipping charges are mainly calculated based on the charging standards of LGS (Lazada Global Shipping). International shipping charges are generally based on actual weight or dimensional weight, whichever is higher.

Duties and import charges

Cross-border trade may involve the payment of tariffs, and specific tariff fees and policies vary by country and region. Sellers need to understand relevant tariff regulations and ensure that they are declared and paid in accordance with regulations.

Summary

It is very important for sellers to understand Lazada’s charging rules and fee structure, which can help them plan prices appropriately, optimize logistics and promotion strategies, and maximize sales efficiency. In order to better understand this information, it is recommended that sellers check the relevant information on Lazada’s official website at any time or consult Lazada’s customer service team.