Detailed explanation of Lazada platform activities and optimization of free shipping strategy

As one of the e-commerce giants in Southeast Asia, Lazada not only provides consumers with a diverse shopping experience, but also provides sellers with a wealth of marketing tools and activity mechanisms to help grow their businesses.

How does the free shipping campaign work?

Free shipping activity is a common promotional method on the Lazada platform, aiming to improve customers’ shopping experience and increase order amounts. When a single order reaches the free shipping threshold set by the merchant, the merchant will bear the final shipping fee paid by the buyer. In Southeast Asia, the free shipping strategy is particularly popular because it can significantly enhance product competitiveness, increase product exposure, and increase conversion rates.

Benefits of free shipping campaign

• Improve competitiveness: Products with a free shipping logo can gain higher exposure on the Lazada platform.
• Increase exposure: Free shipping products enjoy traffic weighting in search results, helping to attract more potential buyers.
• Increase conversion rates: Research shows that compared to non-free shipping products, the conversion rate of products with free shipping is more than twice as high.
• Increase shopping cart size: Encourage consumers to increase their single purchase volume by setting a minimum consumption threshold, thereby increasing the unit price per customer.

Flexi Combo Promotion Setup Guide

In addition to the free shipping campaign, Flexi Combo is also an important promotional tool provided by Lazada, allowing sellers to set full or full discounts for the entire store or some products.

How to set up Flexi Combo?

1. Enter the marketing section of the Seller Center and select the “Full Discount, Multi-item Discount” option.
2. Create a new promotion and fill in the relevant information as required.
3. If it is a promotion for specific products, you need to manually add or batch upload relevant SKUs after completing the input of basic information.

The offer types supported by Flexi Combo include:

• How much discount will be given for the number of items purchased
• How much discount will be given if the amount is reached
• The amount of discount will be as much as the number of items purchased
• The amount will be reduced as much as the amount is exceeded.

Process of participating in platform activities

Participating in various activities officially organized by Lazada is an effective way to increase store visibility and sales. Here are the basic steps to participate in the event:

1. Learn event details: Get event information through official channels.
2. Prepare application materials: including product information, promotion plans, etc.
3. Submit an application: Submit an application through the Seller Center or the designated page.
4. Preparation before the event: Optimizing product information, stocking up, etc.
5. Management during the event: Monitor sales performance, adjust strategies, etc.
6. Post-activity summary: Analyze data and summarize experience.

Seller Rules and Recommendations

In order to succeed in large-scale promotions such as Lazada’s Double Eleven, sellers also need to abide by a series of rules:

• Ensure adequate inventory and check product quality.
• Rationally formulate promotional strategies and pay attention to reasonable pricing.
• Choose reliable logistics partners to ensure delivery efficiency.
• Strengthen customer service and improve after-sales satisfaction.
• Use platform resources for effective marketing and promotion.

To sum up, by flexibly using the various marketing tools provided by Lazada and following relevant rules, sellers can achieve business growth on the platform, especially during large-scale promotions such as Double Eleven.