Detailed explanation of registration and operation strategies for novice sellers on Lazada platform

Registration process for new sellers

Cross-border e-commerce in Southeast Asia has developed rapidly in recent years. As one of the largest e-commerce platforms in Southeast Asia, Lazada has attracted the attention of many domestic sellers. The platform not only supports the Chinese interface, simplifies the registration process, but also provides detailed store opening guidance. The following is the registration process for newbies on the Lazada e-commerce platform:

1. Enter the official platform website: First visit the Lazada official website, switch to the Chinese interface, and click “Become a Seller” below the login box.

2. Select store type: Select the cross-border store type in the store interface. It should be noted that individual sellers cannot enter directly and need to prepare corporate Alipay for verification.

3. Fill in the registration information: After completing the registration, follow the prompts to fill in the seller’s store information and submit it, waiting for platform review. You may need to upload SKU or bind P card later.

Another registration method is as follows:

1. Enter the official website and find the “Sell” option.

2. Click “Become a Lazada novice seller now”: Jump to a new page to create a seller account and fill in the relevant information.

3. Submit seller information: After completion, bind the Payoneer collection account and sign the electronic contract.

4. Complete the settlement: Before settling in, you need to prepare relevant materials such as business license, legal person ID card, collection account, and e-commerce platform experience certificate.

Operation Strategy and Pitfall Prevention Guide

Secrets to prevent pitfalls in platform activities

1. Price Strategy: When registering for an event, you need to ensure that the price is reasonable to avoid excessive early pricing affecting the approval of subsequent events.

2. Inventory management: Platform events usually have large sales volume, and it is necessary to ensure sufficient inventory to prevent the cancellation rate from being too high, resulting in the loss of more event opportunities.

3. Discount settings: During the event, cancel unnecessary store independent coupons, full discounts and free bonus settings to avoid confusion.

Local brand development and trust improvement

1. Brand localization: Adjust product lines based on the characteristics of the Southeast Asian market. For example, the CW brand improves market acceptance by introducing health products that meet local cultural needs.

2. LazMall Advantages: Take advantage of the brand identity, high exposure and search rankings provided by LazMall to enhance brand influence.

3. Diversified marketing plan: Increase brand exposure and traffic through Lazada’s super promotion tools such as Quanxiaobao, Super Direct Investment, etc.

Secrets on sales for home furnishing merchants

1. Market Insights: Adjust product strategies according to the consumption habits of different countries. For example, Malaysian consumers prefer waterproof and anti-static bathroom products, while the Thai market has strong demand for home decorations such as cushions and pillows.

2. Stocking strategy: Stock small quantities and frequently, and flexibly adjust according to product performance data.

3. Product differentiation: Create products with brand stories and form unique market positioning.

Through the above steps, novice sellers can successfully open a store on the Lazada platform and achieve success through effective operational strategies.