Under Amazon’s new policy, how to quickly obtain high-quality reviews is a headache for every seller! This article explains in detail the deceptive methods of reviews and how to avoid falling into traps.
I. Common review methods
1. Leave direct reviews without purchasing products
Leave direct reviews without purchasing products, that is, write reviews for products directly without purchasing the seller’s products. As long as Amazon buyers spend more than $50 on the platform, they can write reviews for products on the platform, even if they have never bought the product.
In fact, direct reviews do help increase the number of star ratings of the click-through rate of search pages, but the weight of direct reviews is not high and cannot directly help sellers improve product rankings. It should be noted that the probability of Amazon direct reviews being deleted is very high, almost above 90%. Moreover, according to recent feedback from some sellers, some buyer accounts have been micro-sold due to direct reviews, so the author does not recommend wasting time and energy on direct reviews.
2. Natural buyers purchase products in full and leave VP reviews
Unlike direct reviews, VP reviews have a high weight in listings, which is very effective in improving product rankings and promoting other buyers to buy. This is an important part of improving listings during the promotion period of new products.
Where can we find these natural buyers? The most common method is to post product news in Facebook groups to attract Reviewe to cooperate. However, it should be reminded that the credibility of people in the group is not high, and sellers should be extra careful when looking for partners.
2. Pseudo-buyers’ techniques
1. Using the excuse that you are a novice
Those who can quickly provide Amazon links in the group are definitely not newbies. Because newbies may not even know where the Amazon homepage link is.
2. False situation
The buyer refused to send his Amazon Profile link, only sent a screenshot
3. Apply for return and refund before refund
The situation of return and refund before refund may be due to insufficient budget, but it may also be a fake buyer who wants to refund after placing an order, and sees that the seller refuses to refund after placing an order, so he cancels the order.
4. Apply for return and refund after refund
After receiving the refund, the Reviewer who applies for return and refund without contacting the seller can be confirmed as a fake buyer. Depending on the severity of the situation, it can be divided into two types: one is to leave a good review and simply want to defraud the refund; the other is the worst, that is, after applying for a refund, the seller is threatened to pay extra money, otherwise he will complain to Amazon.