Lazada Super Alliance Overview: Performance Viewing and Cost Calculation Guide

Lazada Super Alliance provides merchants with a commission payment model based on successful sales. This model is designed to establish a more reliable cooperative relationship between merchants and promoters, so that fees are only collected after the buyer successfully purchases the product. The following details how to view the performance of Super Alliance and its cost calculation.

How to check the Super Alliance effect

The generation of the Super Alliance performance report usually takes one day, so the data users see on a certain day is as of the previous day. To view Super Affiliate reports, merchants need to follow these steps:

1. Visit the super promotion page
   Click “Super Promotion” -> “Super Alliance Report”. When visiting this page for the first time, merchants are required to accept the Super Promotion Terms and Conditions in order to continue.

2. Select a date range
   In the reporting view, merchants can select a date range of interest to see overall performance. Click on different key indicators to learn more about performance changes.

3. View SKU promotion results
   Merchants can also view detailed information on the promotion performance of each product, and have the option to export the data to an Excel file for further analysis.

Calculation and management of super alliance fees

Super Alliance adopts a model that charges a certain percentage of commission based on successful sales (PPS). Merchants only need to pay the corresponding fees after buyers receive the goods. In addition, the order verification function effectively prevents false orders and ensures that merchants will only be charged after the goods are successfully delivered. Here is specific information about fee calculations:

• Fees Waiver Policy
  For orders that are canceled or returned within 30 days, merchants do not need to pay fees, and previously deducted fees will be automatically refunded.

• View fees and charges
  Merchants can view Super Alliance fees through their ASC account statements. In the statement interface, you can see the fees charged in each cycle. Another method is to check the specific fees on the order details page.

• Cost Calculation Formula
  Merchants can calculate the Super Affiliate fee they need to pay through a specific formula, and the required data can be found on the order details page. Note that if an additional commission rate is set for the products purchased by the customer, the promotional commission rate may be higher than 4%.

FAQs and operational tips

In daily operations, merchants may encounter some common problems. A brief Q&A is provided here:

1. Commission rate cannot be edited
   Please confirm whether the keyboard is locked.

2. Adjust delivery schedule and commission rate
   All changes must be completed before 15:00 every day to ensure that they will take effect at 0:00 the next day.

3. Image upload rejected
   Make sure the size of the image you upload meets the system requirements, adjusting the size appropriately may solve the problem.

4. Access Denied Tips
   Confirm to use the main account. If the problem persists, please submit relevant feedback.

5. View the results of affiliate promotion
   Merchants can consider adjusting commission rates or creative posters to improve promotion effects.

This guide provides merchants with the basic knowledge of Lazada Super Alliance operations to help optimize promotion effects and management costs. All content originates from Lazada University and is only used for cross-border learning and exchange. The ownership of knowledge modules and files belongs to Lazada.