Lazada Enterprise Settlement Guide: Start the Journey to E-commerce Success

Lazada platform introduction

Lazada was founded in 2012 and is headquartered in Singapore. It is one of the largest e-commerce platforms in Southeast Asia. Its business covers Singapore, Malaysia, Indonesia, Philippines, Thailand and Vietnam and other countries. Lazada provides a wide range of product categories, including electronic products, fashion apparel, home furnishings, beauty products, etc., providing enterprises with a broad sales channel.

Why choose Lazada platform

1. Broad market coverage: The Lazada platform covers many countries in Southeast Asia and has a huge user base, allowing companies to reach more potential customers.
2. Powerful logistics network: Lazada works closely with logistics partners around the world to provide efficient distribution services and help companies achieve rapid logistics and order processing.
3. Secure payment system: Lazada provides a safe and reliable payment system to ensure the security of the transaction process and increase trust between enterprises and consumers.

Requirements for Lazada companies to settle in

Basic requirements for Chinese cross-border sellers

1. Register business license;
2. The products comply with national export requirements and local national import and export requirements;
3. Have certain cross-border e-commerce experience, preferably experience in opening stores on other cross-border e-commerce platforms.

Advantages

1. Full-time staff operate the store;
2. Private brand or first-level brand agent;
3. Have supply chain advantages;

Things to prepare

1. Domestic payment methods that have been certified and registered;
2. Set the payment method and choose a payment method to collect the buyer’s payment;
3. At least one real product (for product launch).

Lazada’s entry process

The process of joining Lazada has 7 steps, that is, open the Lazada merchant’s official website to register an account, then log in to the system, submit the warehouse address, company information, select the category-upload real products-bind the payment account. Then there is the Lazada backend review store online operation docking and so on.

Platform fees

Lazada commission deductions in various countries

Currently, the commission for Lazada stores is about 1%-4%, and the exchange rate is different in different countries and categories.

Lazada package declaration fee

The declared price = the sum of the selling prices displayed on the front desk of the seller’s product details page for all products in the packaging list – the seller’s discount (multiple discounts, coupons, etc.) (except for Lazada platform coupons). Please note that customs will calculate taxes based on package size. If the package contains goods from categories with different tax rates, the corresponding standards will be implemented. The standard implemented for each product is determined based on the declared price of the entire package.

Alipay withdrawal fee

The Lazada store only charges a commission at the time of payment and a 0.3% currency conversion fee at settlement, and does not charge any other handling fees. Currency conversion fees are charged based on the mid-market exchange rate for U.S. dollars relative to Chinese yuan (USD: CNH) the day before the actual payment date (i.e. every Thursday under normal circumstances). Alipay withdraws cash to bank cards without charging any fees the next day, and there is no lower limit on the amount. The upper limit for a single day or transaction is RMB 5 million.

Operations after successful registration

1. Complete store information: Once your registration is approved and you enter the Lazada platform, please complete your store information as soon as possible. Including store name, logo, product description, price settings, etc. A professional and attractive store page can increase consumers’ trust in your products and their desire to purchase.
2. Upload products: On the Lazada platform, you can upload and manage products according to your business needs. Make sure you provide detailed product information, clear pictures, accurate pricing, etc. This will help consumers better understand and choose your products.
3. Set shipping and delivery policies: On the Lazada platform, you can set shipping and delivery policies, including shipping costs, delivery time, and regional scope. Make sure your policies are clear and reasonable, and work closely with your logistics partners to ensure timely delivery of orders.
4. Marketing promotion: The Lazada platform provides a variety of marketing tools and channels, such as advertising, coupons, promotions, etc. Use these tools to increase your product visibility and sales, and attract more potential customers.
5. Interact with customers: The Lazada platform focuses on user experience. You can interact with consumers through Lazada’s messaging system to answer their questions, solve problems, provide after-sales services, etc. Good customer interaction increases customer loyalty and word-of-mouth.

Conclusion

Through Lazada business registration, you can expand your business to one of the largest e-commerce platforms in Southeast Asia. When you choose Lazada, you will gain broad market coverage, a strong logistics network, and a safe and reliable payment system. By following the registration steps, improving your store information, and using the tools and channels provided by Lazada for marketing and promotion, you can start a successful e-commerce journey, establish good cooperative relationships with consumers, and achieve sales growth and brand expansion goals. May you achieve brilliant results on the Lazada platform!