Lazada platform registration and store activation guide: from registration conditions to activation steps

Lazada, as the leading e-commerce platform in Southeast Asia, has significant influence in the six major markets of Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. This article will systematically introduce the registration conditions, store activation steps and related requirements of the Lazada platform to help sellers successfully enter and operate their stores.

Basic conditions for registering Lazada

To successfully register on Lazada, sellers must meet the following basic conditions:

1. Legal business license: Sellers need to have a business license from Mainland China or Hong Kong. Individual business licenses are not accepted.
2. Product Compliance: Products sold must comply with national export requirements and the import requirements of the target market.
3. Alipay account: Sellers need to register domestic enterprise Alipay for fund settlement.
4. Payoneer Card: Register as a business and bind Lazada backend account.
5. E-commerce experience: You need to upload at least one product when applying.

In addition, if the seller has a dedicated team to operate the store, or holds brand authorization, the application will receive extra points.

Introduction to Lazada FBL Logistics Service

FBL (Fulfillment by Lazada) is a warehousing and logistics service provided by Lazada to sellers. After activating this service, sellers only need to send the products to the Lazada warehouse, and Lazada will be responsible for subsequent shipping and distribution. The conditions for opening FBL include a registered and active seller account, and you need to have at least one SKU and sell more than 10 products in the last 30 days. Strict packaging requirements must be followed when using FBL services to ensure smooth entry of products into the warehouse.

Store activation steps after successful registration

After the registration is completed, the seller needs to activate the store. The following are the steps for activation:

1. Reset Password: Log in to the Seller Center and reset your password.
2. Watch the training video: Complete the training test provided by the platform, and the test score must be greater than 50%.
3. Upload SKU: Upload at least 50 SKUs for platform review.

Brand authorization and product upload

Not all brands require authorization. On Lazada, sellers can upload most products without brand authorization; however, when selling exclusive brand products, sellers must provide a brand authorization letter. If there is no brand authorization, the relevant products need to be removed from the shelves immediately to avoid the risk of account freezing.

Activation conditions and precautions

When activating a store, sellers must ensure that the activation conditions are met. Furthermore, the platform is also very strict on the categories of products sold, including 3C products, liquid products and medicines, which are all prohibited from sale.

Conclusion

In order to successfully register and activate a store on the Lazada platform, sellers need to understand and comply with the above requirements and steps. Through careful preparation and compliant operations, you can effectively increase sales opportunities on the Lazada platform and lay a solid foundation for sellers’ business success. If you encounter problems during the registration or activation process, you can contact Lazada customer service at any time for help.