Detailed explanation of Lazada store traffic strategy and Alipay payment guide

To operate a store on the cross-border e-commerce platform Lazada, you must not only master effective traffic diversion methods, but also be familiar with the payment and settlement process. This article will comprehensively introduce the issues related to Lazada’s Alipay payment collection and store traffic methods.

Lazada Alipay Collection Guide

Notes

• Currently, except for the Vietnam station, Lazada supports the use of Alipay accounts to collect and settle payments in RMB without charging any fees.
• After the Alipay account is successfully bound, the payment will be settled to the account starting from the next week.
• To unbind the Alipay payment account, you must first unbind it in Cross Border Settings, and then bind other payment methods in the sites of each country.

FAQ

• After one website is bound to an Alipay account, the other four websites will be automatically bound, without the need to cancel the existing payment method. If you need to bind other payment methods, you should first unbind your Alipay account.
• Lazada stores only support corporate Alipay accounts that have completed real-name authentication. The business license of the registered corporate Alipay must be consistent with the business license of the registered Lazada store.

Lazada store traffic diversion method

Diversion at the product level

• The prerequisites for increasing traffic include correct product category selection, reasonable product titles, and detailed key attributes and pricing.
• The product name should allow consumers to quickly identify the product. A reasonable product title should contain five keywords: product core words, attribute words, selling point words, scene words and traffic words.

Store-level traffic diversion

• Lazada traffic sources include various tasks released by the platform, excellent store decoration, and traffic growth brought about by the increase in the number of store fans.
• Using YouTube celebrities for product promotion is also an effective way. Guide viewers to the product page through precise keyword positioning, video details page links, and social media links.
• Finding suitable YouTube celebrities can be achieved by searching for keywords, looking for competitor reviewers, etc. Celebrities can be divided into four categories according to the number of fans: super red, bright red, medium red, and slightly red.

The importance of off-site promotion

• As competition within the Lazada site intensifies, sellers need to consider off-site promotion to obtain more traffic. It has become a trend to use social platforms such as Facebook to attract traffic.
• Off-site promotion not only helps save costs, but also helps build brand effect.

Lazada Product Drainage Tool

• Media Center: Allows sellers to upload videos to Lazada Media Center, and the videos will automatically play in a WIFI environment.
• Video requirements: resolution ≥480 pixels, duration ≤60 seconds, formats: wmv, avi, mpg, mpeg, 3gp, mov, mp.
• Video cover main image requirements: ratio 1:1, pixels 500×500 to 2000×2000, file size <1MB, format: png, jpg, jpeg, gif.

The above content covers issues related to Lazada’s Alipay payment collection and store traffic methods. I hope it will be helpful to merchants.