Lazada Double 12 Big Sale Guide: From goal setting to actual operation

Double 12 Big Sale Goal Setting

Before participating in the Lazada Double 12 promotion, clear goals are a crucial step. Here are a few examples of possible goals:

• Clear the inventory of single products that are currently overstocked;
• Sales reach 500,000 baht (note: sales targets may vary in different countries);
• The number of store fans increases by 2,000 (specific goals should be reasonably set based on expected sales and traffic).

Instructions for the first day of the big sale

00:00-2:00 – Order burst period

• Order processing: Monitor order bursts, when traffic will reach its peak;
• IM message reply: Reply to instant messages in a timely manner and perform reminder operations;
• Order data analysis: including but not limited to inventory analysis, price anomaly detection, transaction GMV, etc. Under normal circumstances, the transaction volume in the first two hours should account for 20% of the whole day;
• System stability supervision: Ensure that buyers can place orders and pay normally, and any system instability needs to be reported to the team in a timely manner;
• Flexicombo check: Confirm that the combination sales function is functioning normally, and report any abnormalities to the team immediately.

2:00-2:30 – Check and update

• System unblocking: allows stores to carry out activities such as decoration, inventory adjustment, or issuing coupons;
• Inventory adjustment: For items that are found to be mispriced, the inventory should be set to zero immediately and increased if necessary;
• Coupon replenishment: Once the coupons are collected, the quantity should be replenished as soon as possible to maintain the promotion intensity.

7:30-10:30 – Second traffic peak

• Transaction analysis: Summarize the sales situation in the first nine hours, which is expected to account for 40% of the whole day;
• Inventory check: Products with low inventory should be replenished in time;
• CEM Operations: Carry out the first round of consumer operations activities, especially the collection of unpaid orders;
• IM message reply: Continue to answer customer inquiries and urge customers who have not completed the purchase process;
• Content Marketing: Publish relevant content through Feed, including but not limited to 12.12 coupon information, short video topic challenges, etc.

10:30-11:30

• Voucher analysis: Decide whether to increase quantity or adjust strategy based on performance;
• Flexicombo order tracking: Evaluate its performance and take appropriate actions, such as increasing discounts or changing product mix;
• Sellerpicks check: Ensure that products with expired quotas are updated in a timely manner.

Around 11:30

• Second round of reminders: conducted through IM tools;
• Content Marketing: Continue to use the feed for promotion and create a promotional countdown atmosphere.

14:00-18:00

• Store decoration effect evaluation: Make sure the navigation is clear and the banner highlights hot-selling products;
• Inventory and Coupon Check: Reconfirm that the product has sufficient inventory and the number of coupons is sufficient;
• Pay attention to traffic opportunities: Pay attention to team news and seize temporary traffic portals such as large coupons or limited-time sales.

Around 20:00

• CEM keeps up the good work: Targeting some markets, we can once again reach out to consumers;
• Coupon Promotion: Emphasize the existence of large coupons.

Use A2C data to optimize ad delivery

During Double 12, using the A2C data provided by Lazada can help sellers better adjust their advertising strategies:

• Analysis of additional purchases: Determine user interest by checking the additional purchases of products;
• Inventory preparation: For products that are purchased frequently, prepare inventory in advance;
• Advertising placement: Decide whether to increase advertising investment based on purchase data;
• Competitive product price monitoring: Pay close attention to the price changes of competitors and adjust your own strategies in a timely manner.

The above strategies are all designed to help sellers achieve better results in the Lazada Double 12 promotion. I hope the above guide can provide valuable guidance for your big sales!

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Note: The content of this article comes from Lazada University and is for cross-border learning and exchange purposes only. All knowledge modules and files are owned by Lazada.