A complete guide to Lazada’s novice seller rules and new product introduction techniques

With the rapid development of the cross-border e-commerce industry, more and more entrepreneurs are choosing to enter this field, especially opening stores on the Lazada platform. As a novice seller, it is crucial to master relevant rules and new skills. The following is a detailed analysis of Lazada’s core rules for novice sellers, including delivery timeliness, package specifications, labeling requirements, information accuracy, and new product launch strategies.

Delivery timeliness rules

1. Order processing: After the buyer places the order, the seller needs to update the order status to “ready to ship” within 48 hours.
2. Logistics update: After filling in the logistics order number, the logistics information needs to be updated within 48 hours, otherwise the platform may cancel the order.
3. Transportation time limit: Sellers should try to transport products to the sorting center within 5 days, otherwise they will face the risk of order cancellation.

Package rules

1. Weight and volume restrictions: The weight of the package must not exceed 20kg, and the total length + width + height must not exceed 300cm. It is prohibited to transport restricted products.
2. Internal Information: No contact information should be left in the package.
3. Individually packaged: Although products from multiple orders can be placed in the same package, each order must be packaged separately, and mixed shipments of multiple products are prohibited.
4. Sealability requirements: The package must be in a sealed bag or box and must not be damaged in any way.

Tag and message rules

1. Logistics label: The logistics label should be affixed to the outside of the package, and the invoice must be placed inside the package. The label must be standardized to ensure smooth transportation by the logistics company.
2. Express bag requirements: If it is logistics transportation, domestic express bags and freight bills must also be attached.
3. Information Accuracy: Package information must be accurate, including sender information, product value, product description, etc. Any errors or omissions will result in penalties.

New product launch rules

1. Easy to understand product names: To attract customers, product names should be simple and clear, avoid using technical jargon, and describe the purpose in as much detail as possible.
2. Product diversification: Operations should cover a variety of products to increase repurchase rates and avoid customers losing interest due to seeing duplicate products.
3. Focus on market segments: It is recommended to select specific market segments for in-depth operations rather than broadly covering multiple industries.
4. Duplication is prohibited: The same product is not allowed to be uploaded repeatedly. If multiple uploads occur due to negligence, redundant products should be removed in time to avoid severe penalties.
5. Price Policy: The discount rate must not be too low. A price that is too low will not only mislead customers, but may also lead to an increase in the return rate, thereby affecting the store’s operations.

In the process of opening a Lazada store, understanding and following these rules is the key to success. Through standardized operations and effective new product launch strategies, novice sellers can achieve sustained business growth on this platform. At the same time, sellers need to regularly check and optimize operational processes to maintain a competitive advantage.