Lazada Product Content Quality Rules and Optimization Guide
Product content quality rules
In order to ensure consumers’ shopping experience, the Lazada platform has formulated a series of product content quality rules. These rules are designed to ensure that every product displayed on the platform has a high level of quality and competitiveness.
Products whose competitiveness needs to be improved
Products that have been exposed in the past 90 days but have no page views or very low page views will be regarded as products whose competitiveness needs to be improved and will be automatically removed from the shelves by the system. Merchants can view the specific information of these products in ASC-Product-Product Overview-Poor Quality and re-list them by editing the product content.
Intentionally upload duplicate products
If it is confirmed that the seller has intentionally uploaded duplicate products, he will face a 1 point deduction and corresponding penalties. Among the duplicate items, those with lower sales volume, the least number of times added to the shopping cart or the least number of clicks in history will be removed from the shelves.
Category misplacement rules
Category misplacement means that the product is placed in the wrong category, such as placing a dress under the electronic products category. Such behavior will not only affect shoppers’ shopping experience, but will also result in products being locked and a 1-point performance deduction for the merchant.
Introduction to product content quality
The importance of content quality
Commodity quality is an important measure of the use value of a commodity, covering all characteristics of a commodity’s ability to meet explicit and implicit needs. As one of the largest online shopping websites in Southeast Asia, Lazada has strict requirements on the quality of products uploaded by merchants.
To obtain high-quality product content, you can improve it in the following five aspects:
- Product Title: Make sure your title is relevant and concise for optimal visibility in search.
- Product categories: Choosing the right category helps customers find what they are looking for more easily.
- Detailed product description: Long descriptions can increase customers’ understanding of the product and increase their purchase intention.
- Key product information attributes: Providing accurate information helps you quickly locate products through search filters.
- Product pictures: High-quality pictures act like salespeople, helping customers better understand and trust the product.
Specific implementation suggestions
- Product Title: It should be concise and clear, avoid lengthy and repeated keywords.
- Product classification: Be sure to classify it according to the correct category path to make it easier for customers to find it.
- Detailed product description: It is recommended to use Lorikeet or a text editor to add at least 50 words and an image to make the description more attractive.
- Product Images: Upload at least three clear and informative images to help customers fully understand the product.
Through the above measures, merchants can significantly improve the content quality of their products, thereby improving user experience and increasing sales opportunities.