Lazada off-site product selection skills: discover hot-selling products through multiple channels
Merchants operating on the Lazada platform often face the problem of how to choose products with market potential. Off-site product selection refers to the process of selecting products outside the Lazada platform through other cross-border e-commerce platforms, industry websites, social media and other channels. Here are several effective ways to select products off-site.
1. Select products through other cross-border e-commerce platforms
When merchants want to know whether the products they operate can sell well on the Lazada platform, or want to know which products in a specific category have higher sales, they can refer to the sales of similar products on other cross-border e-commerce platforms to make a judgment. . For example, enter the corresponding keywords (such as “women fashion shoes”) in the search box at the front desk of the AliExpress platform, and then sort in descending order by “Orders” in the search interface to view “women fashion shoes” “Hot sales on the AliExpress platform. Merchants can also click on a specific product to view the number of Southeast Asian buyer reviews in buyer reviews. If the number is large, they can consider uploading the same or similar models of the product to their Lazada store.
2. Select products through assisted websites
In addition to referring to other cross-border e-commerce platforms, merchants can also use auxiliary websites to select products. For example, if a merchant wants to know which products are selling well on an independent website (a sales website established by the seller through a third-party website building tool), he can do so by visiting the assisted product selection website. Specific steps include: enter the product name (keyword) in the search box, and then click the search button; click “Domain” in the search results to enter these independent websites with a large number of visitors; finally find the hot-selling products on these websites and develop similar products. Upload styles to Lazada store.
3. Select products through industry or trend websites
Selecting products through industry or trend websites means looking for websites in related industries or websites that publish trends, browse the latest hot news, fashion trends and trend elements, and incorporate them into your own product development plan. For example, merchants in the fashion and clothing categories can find links to the “Fashion and Clothing Category Product Selection Website” and “Maternal and Infant Category Product Selection Website” on the official website of Bowen Viewpoint as product selection references.
4. Social media platform (SNS) product selection
Social media platform (SNS) product selection refers to following some related industry bloggers or Internet celebrities on social media, because they often publish product reviews and recommendations. Products recommended by bloggers with a large number of fans are usually popular among fans. Search and snap up. Merchants should focus on social media platforms with many active users, such as YouTube, Facebook, Instagram and TikTok. Take YouTube as an example. After entering keywords such as “Sneaker” in the search box, you can find related videos posted by different bloggers. Merchants can focus on promoting products similar to those in the videos in their own stores.
Tips for product selection on domestic purchase websites
For domestic purchase website selection, it is recommended to give priority to the 1688 website owned by Alibaba, because it has a dedicated cross-border supply channel and brings together a large number of suppliers specifically for cross-border e-commerce merchants. Specific operations include: After entering the 1688 website, click the “Cross-border Exclusive Supply” link; enter keywords and select relevant filtering conditions to find products suitable for sale on the cross-border e-commerce platform.
The above are some tips and methods for selecting products outside the Lazada website. I hope they can help merchants better explore potential hot-selling products.