Lazada product selection skills: analysis of hot-selling products and discussion of market opportunities
On the Lazada platform, on-site product selection is the key for merchants to successfully open a store. By delving into data from both the front and backend of the platform, merchants can effectively select products with the greatest potential. So, how to carry out effective on-site product selection? Here are some important product selection tips.
1. Analysis and selection of hot-selling products
The analysis and selection of hot-selling products mainly relies on Lazada’s front page, which can be referenced from multiple dimensions:
1.1 Keyword search
Merchants can enter keywords related to the products they operate, preferably long-tail keywords that can be accurately described, such as “women running pants”. After clicking search, the page will display all products related to this keyword. Merchants can sort products according to the three dimensions of “popularity”, “price descending order” and “price ascending order” and screen out 5-10 popular items. Next, you can compare from the three dimensions of quality, innovation and price. If you find that your products have advantages in some aspects, you should develop and put these products on the shelves as soon as possible.
1.2 Category search
From Lazada’s first-level categories to sub-categories, by filtering relevant attributes (such as material, color, etc.), you can grasp the best-selling items and analyze whether they have sales potential.
1.3 Popular Activities
Feasible product selection ideas also include paying attention to the “Flash Sale” display products on Lazada’s homepage. These products have been self-registered and reviewed, indicating high market demand. Merchants only need to click the “SHOP ALL PRODUCTS” button to obtain information about all currently displayed products and research hot-selling products in the corresponding categories.
2. Competitive product analysis and product selection
Combined with competitive product analysis, more in-depth product selection can be made. After determining the target product, merchants need to comprehensively analyze the same products that are already on the shelves of competitors, and extract their own optimization points through product prices, selling points, defects, etc. This lays the foundation for future platform sales.
Merchants should pay attention to product reviews of competing products, especially negative reviews, to discover the flaws of competitors’ products. For example, if user reviews mention that the product is “uncomfortable to wear”, the merchant can improve the elasticity and comfort to form a competitive advantage for its own products.
3. Use Lazada official public account
In Lazada’s official public account “Lazada Southeast Asia E-commerce”, biweekly market reports and product intelligence bureaus are regularly released. These contents provide merchants with potential product recommendations under various country sites and categories. Merchants can quickly adjust their product listing strategies based on the suggested prices.
4. Explore Lazada University market opportunities
Merchants should also pay attention to Lazada University’s “Market Opportunities by Country and Industry Category” column. This part lists the best-selling products in various categories in different countries to provide market guidance for merchants. For example, when merchants check the home furnishings category on the Singapore site, they can identify potential hot-selling products and increase their chances of winning in the market competition.
Through the comprehensive analysis and practice of the above aspects, merchants can better select products on the Lazada platform, thereby achieving higher sales performance.