The relevance of the products recommended to customers should be high, so as to achieve precision marketing. It should be noted here that it is best for sellers to communicate with customers using their own private emails. As for how to obtain the private email information of customers, it depends on the grasp of communication skills. Why is it emphasized to use private emails to contact? There are two main reasons.
First, Amazon has very strict regulations on emails, and using private emails to contact can avoid “minefields” to a certain extent.
Second, using private emails to contact can truly transform customers into their own resources and realize the integration of multi-platform and multi-store customer resources. The customer emails seen by sellers on the platform all end with “Amazon.com”, that is, all customer emails are encrypted by the Amazon system, and the content of email communication between sellers and buyers is under Amazon’s monitoring. The platform prohibits attempts to transfer transactions or guide buyers. Specifically, the platform prohibits sellers from using any means to push advertisements, marketing information (special offers) prompts, guide or encourage buyers to leave the Amazon website, such as emails, product information (such as pictures, descriptions) containing hyperlinks, URLs or websites, etc. Therefore, when sellers communicate with customers via email on the site, they should pay attention to the following matters:
① When sending emails to customers, do not include product links or URLs from other platforms;
② Do not induce customers to leave good reviews by means of inducements, such as using discount codes;
③ Make sure that the content shared with customers is interesting and practical;
④ Be sure to consult customers for their opinions, mark the email addresses of customers who have repulsive behavior, and no longer push them in the future.
In short, maintaining customers is a very labor-intensive project, and sellers must be patient and persevere. However, it should be noted that the premise of winning customer trust is to ensure product quality and service quality. If the product quality is not up to standard, the subsequent maintenance work will be in vain; if the products and services are good, sales will naturally increase.