1. Refund operation process
After the buyer initiates a return application, how to handle the refund? State it in different situations.
①If the buyer cancels the order within half an hour after placing the order, the money will be automatically refunded to the buyer.
②Orders shipped by FBA are handled by Amazon.
③For self-delivered orders that are placed more than half an hour after the order is placed, the seller needs to operate a refund.
2. Will the refund affect the seller’s account?
If the “refund” operation in the return application will affect the store performance, the seller should return to the order list and find the “order refund” button to operate the refund. (Note: When operating, the seller must remember to return to the refund page and turn off the refund.)
Refunds are divided into partial refunds and full refunds. The seller can refund according to the results of the negotiation with the buyer. The refund includes the following points.
①Select “general inventory” as the reason for the refund.
②If the seller refunds the buyer in full, it can also be divided into two times, that is, a partial refund. However, before the refund, it is necessary to communicate with the buyer clearly that the refund will be made in two times. After the buyer agrees, the seller will arrange a time for the refund. Partial refunds do not affect the refund rate.
③If the seller has already refunded the buyer in full, the buyer cannot open an A-to-2.
Some sellers will directly close the refund application after communicating with the buyer and negotiate the transfer privately. Although this operation will not affect the account performance, there are certain risks. The buyer may complain on Amazon and apply for A-to-Z after receiving the private transfer.
When the product return rate is greater than 10%, Amazon will remove the product. If the seller does not prepare the buyer’s return application, there will be many problems later, such as the buyer giving a bad review and opening an A-t0-2. Therefore, many sellers are more flexible in handling return issues. As long as they do not lose money or as long as the buyer is happy, a full refund is also possible. However, if the seller finds that some buyers request to modify the address after delivery or frequently initiate returns after placing multiple orders, and leave a lot of bad reviews at the same time, the seller should be careful. This may be a malicious buyer or a competitor in the same industry “making trouble”. Sellers should collect strong evidence to complain to Amazon to protect their rights.