As a seller, returns are the most annoying thing. After a lot of effort in operation and promotion, the product has finally been sold, but the result is that people return the product for refund every day, and the account that started to make a profit also suffered losses due to returns. Isn’t it annoying?
To solve the return problem, the seller must first understand the reasons for the customer’s return, and then prescribe the right medicine. When analyzing the reasons for anything, we can consider both internal and external factors, and the same is true for returns. The so-called “internal factors”, as the name suggests, is to find the reasons from oneself.
Leading to the return situation, the seller himself may have the following problems.
1. Product quality problems
The product bought by the customer broke after a few days of use, or it couldn’t be used at all. For example, the customer bought an iPhone charging cable but couldn’t charge it; bought a wireless Bluetooth headset, but the Bluetooth function didn’t work, or the headset had a lot of noise. Obviously, these are the quality problems of the product itself. Think about it from another perspective. If you are the buyer, you will also choose to refund directly. To address this problem, it is necessary to ensure the quality of the product at the source of production, and the seller needs to experience the product in person before selling it.
2. The actual product does not match the description
In order to attract customers to buy products, some sellers choose to “add fuel to the fire” in the product description, exaggerating the functions of the product, resulting in the actual product not matching the description. Although the “beautified” products attract many buyers, the buyers will definitely find out the truth after receiving the goods. In this case, the buyer may apply for a return, leave a bad review, or even complain directly to Amazon, which will affect the store performance. Therefore, when editing the listing, the seller must ensure the authenticity and avoid “not living up to the name”, otherwise it will only increase the return rate and complaint rate.
3. Useless instructions
For products with strong functionality, buyers will definitely rely on the instructions after receiving the goods. The instructions are too simple or the English expression is not standard enough, and the buyers can’t understand them at all. In this way, the buyer may not be able to master the use of the product, and it is also easy to cause the buyer to return the product. In this case, the seller will feel very aggrieved. Why do they need to return the product when their product is obviously of good quality? To reduce the number of buyers returning the product because they don’t know how to use it, the seller needs to spend more time on the instructions. It is best to make a video to teach buyers how to use it step by step. Review evaluation is a good place to display it.
4. Rough and simple packaging
A good and textured packaging can directly increase the value of the product. Moreover, Amazon is a cross-border sales company, which requires long-distance transportation and transit in many places. If the packaging is too simple, the product may be damaged when the customer receives the goods, which will lead to an increase in the return rate. Therefore, in terms of packaging, the author still recommends that sellers pay more attention to the packaging. The outer box of the package should be thicker, and the packaging design of the product should be more exquisite. Because exquisite packaging can not only protect the product, but also make the buyer feel that the product is high-end and professional when receiving the product. Once it exceeds the buyer’s expectations, it can reduce the return rate of the product and increase the praise rate of the product and the store.